A must-read for anyone looking to understand how investment in digital marketing, alongside creating brand value, can help grow your business.
In this white paper, we look at why your business should invest in marketing to help drive B2B sales. Improving your brand and awareness is the first step. Then, creating content and investing in digital marketing that resonates with potential customers.
Marketers often concentrate their activities on the bottom of the sales funnel. Only 4% of B2B marketers measure their activities beyond six months (B2B Institute). But it is also important to build your brand for long-term growth, which can take at least 6 months for any effects to be seen. A range of marketing activities are needed to drive lead generation, short-term sales, and long-term growth.
Here are some key reasons you should start investing in B2B marketing…
You can have the best product in the world, but if the right people do not know about it, they will not buy it.
If your business brand looks low quality, people are likely to presume the same applies to your product.
Don’t downgrade the value (price) of your product and business with an inferior brand. Allow your brand to increase your sales value.
Give your sales team and sales partners the tools to deliver a more effective sales process.
Your employees are your brand ambassadors. Develop motivation and pride within your team to achieve greater goals.
Beat the competition – use your brand to position your business above your competition – give your team a competitive advantage.
Never give your sales team cold calls because marketing has already warmed your targets up – invest in digital marketing for lead generation.
Sales teams can’t visit each customer every month. Marketing communications increase customer interaction. Be in their mind when they decide on who to call!
High quality marketing can help shape your future ideas – ensuring you fit your business strategy to your customer’s needs.
Read the full report to find out more about how your business can be supported (and maybe even launched into the stratosphere!) with investment in these 7 B2B marketing steps.
Download the full Report >
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At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.
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