Why Invest in Marketing?

You can have the best product available on the market with a strong team of employees ready to drive business, but if no one is able to find your product, will you succeed? Investing in an effective marketing plan, unique to your business, helps customers understand why your product or service is better than, or different from, the competition.

9

Reasons
to invest in your B2B marketing

Download the full report >

A must-read for anyone looking to understand how investment in digital marketing, alongside creating brand value, can help grow your business.

B2B Marketing Investment

In this white paper, we look at why your business should invest in marketing to help drive B2B sales. Improving your brand and awareness is the first step. Then, creating content and investing in digital marketing that resonates with potential customers.

Marketers often concentrate their activities on the bottom of the sales funnel. Only 4% of B2B marketers measure their activities beyond six months (B2B Institute). But it is also important to build your brand for long-term growth, which can take at least 6 months for any effects to be seen. A range of marketing activities are needed to drive lead generation, short-term sales, and long-term growth.

Here are some key reasons you should start investing in B2B marketing…

Investing in Digital Marketing Why Invest in Marketing

Invest in Knowledge

You can have the best product in the world, but if the right people do not know about it, they will not buy it.

Investing in Digital Marketing Why Invest in Marketing

Invest in Quality

If your business brand looks low quality, people are likely to presume the same applies to your product.

Investing in Digital Marketing Why Invest in Marketing

Increase Sales Value

Don’t downgrade the value (price) of your product and business with an inferior brand. Allow your brand to increase your sales value.

Read a case study >

Investing in Digital Marketing Why Invest in Marketing

Invest in Tools

Give your sales team and sales partners the tools to deliver a more effective sales process.

Read a case study >

Investing in Digital Marketing Why Invest in Marketing

Motivate the Team

Your employees are your brand ambassadors. Develop motivation and pride within your team to achieve greater goals.

Investing in Digital Marketing Why Invest in Marketing

Beat the Competition

Beat the competition – use your brand to position your business above your competition – give your team a competitive advantage.

Read a case study >

Investing in Digital Marketing Why Invest in Marketing

Warm Your Leads

Never give your sales team cold calls because marketing has already warmed your targets up – invest in digital marketing for lead generation.

Investing in Digital Marketing Why Invest in Marketing

Customer Interaction

Sales teams can’t visit each customer every month. Marketing communications increase customer interaction. Be in their mind when they decide on who to call!

Investing in Digital Marketing Why Invest in Marketing

Shape Your Business Ideas

High quality marketing can help shape your future ideas – ensuring you fit your business strategy to your customer’s needs.

More ideas for growth >

Is your current marketing doing justice to the rest of your business?

Read the full report to find out more about how your business can be supported (and maybe even launched into the stratosphere!) with investment in these 9 B2B marketing steps.

Download the full Report >
Investing in Digital Marketing

Connect to us

Are you following Motion’s latest insights?

 
B2B Marketing Budget

B2B Marketing Budget: Maximise ROI and Outperform the Competition

An intelligent focus when assessing where to spend resources can help outperform the competition during disruptive times. Read our tips on B2B marketing allocation and where to target resources to maximise ROI.

Read More >
Rob Cullum
Blog by: Rob Cullum
 
Focus on:
 
Claire Randall

Meet the Motion Marketing Team: Claire Randall

Our Q&A with Claire Randall, Motion’s Senior Marketing Consultant discusses handling the shift from client-side to agency marketing and the one activity that should be in every B2B marketing plan.

Read More >
Rob Cullum
Blog by: Rob Cullum
 
Focus on:
 
B2B Blog Strategy

B2B Blog Strategy: Why Write Blogs for a Technical World?

In this article, we’ll look at the benefits of B2B blogging and why having a solid B2B blog strategy can help attract, engage and even convert leads.

Read More >
Chloe Bunce
Blog by: Chloe Bunce
 
Focus on:
 

Get in Touch

At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.

 
Contact Motion +44 (0)1285 323 626
 
B2B Marketing Agency