All the latest insights from the team at Motion Marketing
As AI search becomes more prevalent in marketing, customer personas could now be the most important marketing asset for reaching your target audience, generating leads and increasing sales performance
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Technology content marketing must work even harder to compete in a competitive marketplace. In this blog, we share three Motion IT projects where technology content marketing has delivered true business value.
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Technology is a highly competitive industry, and the need for successful marketing to help a business stand out from the crowd is ever more important for accelerating sales growth.
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SEO is vital for any B2B organisation. You don’t want to risk falling behind your competitors, so you need your website to perform well in searches and generate leads. So what are the key considerations for B2B SEO?
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With a current drive for digital marketing, this short article looks at some of the best marketing tools to consider when highlighting your technical solution or product to your target customer base.
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There has been a continual shift of overall focus to digital marketing and businesses have no choice but to adapt. Read our 8 key digital marketing priorities manufacturing businesses should be focusing on.
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5G and other new technology advancements are paving the way for B2B video marketing to make a significant impact with creative content that will be at the forefront of the customers’ mind.
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Enablement and educational tools are your sales team bread and butter. White papers are another example of a powerful tool in the sales and marketing toolkit.
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The investment in time and resources into a tender can be significant. We look at the marketing aspects you should consider to maximise that investment in a competitive situation.
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There are many advantages of 3D printing for businesses, such as product testing and assembly analysis. In this blog, we explore the advantages that 3D printing delivers to product marketing.
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Connecting with target customers is a key element of sales and marketing. One effective way to do this is to highlight how your company’s offering has been and can be utilised – ideally in an area similar to that of the target customer.
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Ensuring your business has the correct sales tools can make the difference in getting access to, winning or losing a sales opportunity.
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