Creating a successful B2B inbound marketing strategy that delivers leads
Learn how to create a successful B2B inbound marketing strategy to raise brand awareness, customer loyalty and gain more sales leads.
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Sales Alignment Blogs
B2B Marketing Agency Blog Archives
All the latest insights from the team at Motion Marketing
B2B Marketing Budget: Maximise ROI and Outperform the Competition
An intelligent focus when assessing where to spend resources can help outperform the competition during disruptive times. Read our tips on B2B marketing allocation and where to target resources to maximise ROI.
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What to consider before investing in B2B marketing automation
Looking to invest in B2B marketing automation? Read our blog to learn the 5 key questions any organisation should ask themselves before investing.
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8 common B2B branding mistakes businesses make
Branding is a complex process that requires a very specific skillset. We’ve picked out the 8 most common B2B branding mistakes that we see and outlined the key issues and how to avoid them.
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B2B Product Marketing Strategy: Let’s Get Ready to Bundle
This blog will help you take a step back and reconsider your B2B product marketing and how you could make your product offerings more appealing to your customers through bundling.
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What does B2B growth marketing involve?
Discover what a B2B growth marketing strategy might look like in practice, and the benefits this approach could bring to your company.
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B2B Growth Hacking vs Growth Marketing – What’s the Difference?
With new buzzwords appearing all the time, it can seem impossible to keep track of them all. In this blog we’ll outline the differences, and similarities, between B2B growth hacking and growth marketing.
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Your Technical B2B Visual Brand is Vital in a Digital Age
Your branding is how you are often first perceived by customers online and as digital usage continues to soar during the pandemic, it’s now more important than ever that your technical visual brand is doing justice for your business.
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5 Tips for Virtual Event Planning
2020 has seen the number of organisations planning a virtual event double! Read our 5 tips to consider if you are planning your next virtual event or exhibition.
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Industry 4.0 Marketing – Are You Promoting Your Investments?
If a business is going to dedicate precious resources and finance to investments during the industry 4.0 transition, then you should be communicating this to customers to maximise on the investment opportunities.
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Understanding ROI in Marketing
A question asked many times is how do I know my marketing is working? Or how can I measure results from marketing? It is correct to ask those questions as marketing must deliver business value.
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Want to Improve Conversions? Ask these 3 Design Questions
Conversion rates provide a clear indication of a website’s performance. Do you want to improve your website conversions? Start by asking yourself these 3 design questions to get started.
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Enhancing a Tender Proposal through Marketing
The investment in time and resources into a tender can be significant. We look at the marketing aspects you should consider to maximise that investment in a competitive situation.
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Opening Doors to Sales with Case Studies and References
Connecting with target customers is a key element of sales and marketing. One effective way to do this is to highlight how your company’s offering has been and can be utilised – ideally in an area similar to that of the target customer.
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Do Your Team have the Sales Tools they Deserve?
Ensuring your business has the correct sales tools can make the difference in getting access to, winning or losing a sales opportunity.
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Think Outside the Inbox
In this blog, we look at ideas on how to keep up the vital stream of communication with customers and prospects in the post-GDPR age.
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Does Your Brand Reflect the Evolution of Your Business?
Every 2 or 3 years it is a good idea to step back from your business and try to view all your customer-facing channels.
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