All the latest insights from the team at Motion Marketing
As AI search becomes more prevalent in marketing, customer personas could now be the most important marketing asset for reaching your target audience, generating leads and increasing sales performance
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Learn how to create a successful B2B inbound marketing strategy to raise brand awareness, customer loyalty and gain more sales leads.
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An intelligent focus when assessing where to spend resources can help outperform the competition during disruptive times. Read our tips on B2B marketing allocation and where to target resources to maximise ROI.
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Marketing plays a critical role in achieving successful international business growth. Discover how strategic marketing can help expand your business into new international territories and set you up for success.
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This blog will help you take a step back and reconsider your B2B product marketing and how you could make your product offerings more appealing to your customers through bundling.
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Technology is a highly competitive industry, and the need for successful marketing to help a business stand out from the crowd is ever more important for accelerating sales growth.
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Discover what a B2B growth marketing strategy might look like in practice, and the benefits this approach could bring to your company.
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With new buzzwords appearing all the time, it can seem impossible to keep track of them all. In this blog we’ll outline the differences, and similarities, between B2B growth hacking and growth marketing.
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Learn what traits you need to look for when choosing a manufacturing marketing agency to ensure that they will really work for your specific business.
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How does partnering with Motion as your B2B technology marketing agency benefit your business? Read more about how Motion’s history and experience is helping our technology customers’ drive maximum sales through marketing.
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SEO is vital for any B2B organisation. You don’t want to risk falling behind your competitors, so you need your website to perform well in searches and generate leads. So what are the key considerations for B2B SEO?
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To think that this is a threatening time is unquestionably true but short term outcomes have to be balanced against long term benefit when marketing investment decisions are made.
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With a current drive for digital marketing, this short article looks at some of the best marketing tools to consider when highlighting your technical solution or product to your target customer base.
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Welcome Andy Kendall, our newest Account Director. Andy’s background in chemical engineering and international marketing roles makes him well positioned to work our technical customers.
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Tech-based companies are having to change their strategies as traditional sales methods have either disappeared or changed significantly. To help, we have created a list of tech digital marketing priorities for 2021.
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Your branding is how you are often first perceived by customers online and as digital usage continues to soar during the pandemic, it’s now more important than ever that your technical visual brand is doing justice for your business.
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With the immediate future disappearing for B2B event marketing, businesses should consider how to reinvest their planned 2021 event budgets into a channel that can deliver for them now.
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Looking to gain an edge in the competitive IT industry? Read our expert tips in SEO for IT companies to help you compete in the search engine rankings.
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SEO should never be approached as stand-alone. It must be implemented as part of a wider marketing approach, where other key channels can positively impact and drive good SEO performance.
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A question asked many times is how do I know my marketing is working? Or how can I measure results from marketing? It is correct to ask those questions as marketing must deliver business value.
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Conversion rates provide a clear indication of a website’s performance. Do you want to improve your website conversions? Start by asking yourself these 3 design questions to get started.
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Enablement and educational tools are your sales team bread and butter. White papers are another example of a powerful tool in the sales and marketing toolkit.
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Connecting with target customers is a key element of sales and marketing. One effective way to do this is to highlight how your company’s offering has been and can be utilised – ideally in an area similar to that of the target customer.
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Ensuring your business has the correct sales tools can make the difference in getting access to, winning or losing a sales opportunity.
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If your B2B business is not on social media, then you could be missing out on endless opportunities for brand awareness, lead generation or thought-leadership status.
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