The ‘science’ behind building a competitive B2B brand
Building a competitive B2B brand doesn’t just require high-quality creative design. It needs to be supported with data-driven decisions from solid market and competitor analysis.
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All the latest insights from the team at Motion Marketing
Building a competitive B2B brand doesn’t just require high-quality creative design. It needs to be supported with data-driven decisions from solid market and competitor analysis.
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A question asked many times is how do I know my marketing is working? Or how can I measure results from marketing? It is correct to ask those questions as marketing must deliver business value.
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Almost every website has an analytics tool monitoring their website; but are businesses using that data effectively to tailor online marketing plans? We look at the real-life B2B scenarios where analytics could play a key role.
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