Data-Driven Archives - Motion Marketing

What to consider before investing in B2B marketing automation

Looking to invest in B2B marketing automation? Read our blog to learn the 5 key questions any organisation should ask themselves before investing.

Blog by: Claire Randall

Focus on:

Digital

B2B Market Research Options for the IT Sector

We discuss B2B market research and analysts for the IT sector, including what they offer, analysts available and how you can harness this research in your content marketing strategy.

Blog by: Angela Greaves

Focus on:

Strategy

Tokyo 2020 & the impact on 5G marketing

Discover some of the 5G technologies which will be used at the Tokyo Olympics, and how Covid-19 has impacted on the event’s ability to create demand for 5G in the marketplace.

Blog by: Chloe Bunce

Focus on:

Strategy

The ‘science’ behind building a competitive B2B brand

Building a competitive B2B brand doesn’t just require high-quality creative design. It needs to be supported with data-driven decisions from solid market and competitor analysis.

Blog by: Matt White

Focus on:

Creative

Understanding ROI in Marketing

A question asked many times is how do I know my marketing is working? Or how can I measure results from marketing? It is correct to ask those questions as marketing must deliver business value.

Blog by: Rob Cullum

Focus on:

Strategy

How To Use Analytics in Real-Life B2B Scenarios

Almost every website has an analytics tool monitoring their website; but are businesses using that data effectively to tailor online marketing plans? We look at the real-life B2B scenarios where analytics could play a key role.