Data-Driven Archives | Motion Marketing

Tokyo 2020 & the impact on 5G marketing

Discover some of the 5G technologies which will be used at the Tokyo Olympics, and how Covid-19 has impacted on the event’s ability to create demand for 5G in the marketplace.

Blog by: Chloe Bunce

Focus on:

Strategy

The ‘science’ behind building a competitive B2B brand

Building a competitive B2B brand doesn’t just require high-quality creative design. It needs to be supported with data-driven decisions from solid market and competitor analysis.

Blog by: Matt White

Focus on:

Creative

Understanding ROI in Marketing

A question asked many times is how do I know my marketing is working? Or how can I measure results from marketing? It is correct to ask those questions as marketing must deliver business value.

Blog by: Rob Cullum

Focus on:

Strategy

How To Use Analytics in Real-Life B2B Scenarios

Almost every website has an analytics tool monitoring their website; but are businesses using that data effectively to tailor online marketing plans? We look at the real-life B2B scenarios where analytics could play a key role.