All the latest insights from the team at Motion Marketing
AI-generated content might seem like an easy alternative to producing your monthly blogs, podcasts and even videos, but it’s a low value content option that Google is working to eliminate.
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As AI search becomes more prevalent in marketing, customer personas could now be the most important marketing asset for reaching your target audience, generating leads and increasing sales performance
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Looking to invest in B2B marketing automation? Read our blog to learn the 5 key questions any organisation should ask themselves before investing.
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We discuss B2B market research and analysts for the IT sector, including what they offer, analysts available and how you can harness this research in your content marketing strategy.
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Discover some of the 5G technologies which will be used at the Tokyo Olympics, and how Covid-19 has impacted on the event’s ability to create demand for 5G in the marketplace.
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Building a competitive B2B brand doesn’t just require high-quality creative design. It needs to be supported with data-driven decisions from solid market and competitor analysis.
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A question asked many times is how do I know my marketing is working? Or how can I measure results from marketing? It is correct to ask those questions as marketing must deliver business value.
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Almost every website has an analytics tool monitoring their website; but are businesses using that data effectively to tailor online marketing plans? We look at the real-life B2B scenarios where analytics could play a key role.
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