All the latest insights from the team at Motion Marketing
AI-generated content might seem like an easy alternative to producing your monthly blogs, podcasts and even videos, but it’s a low value content option that Google is working to eliminate.
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Learn how to create a successful B2B inbound marketing strategy to raise brand awareness, customer loyalty and gain more sales leads.
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Read tips from our digital marketing and manufacturing industry experts to discover the 7 factors you must consider for a successful SEO strategy that delivers you regular, high-quality leads
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Read our key tips on how to engage skim readers and create short-form content as part of your content marketing strategy.
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In this article, we’ll look at the benefits of B2B blogging and why having a solid B2B blog strategy can help attract, engage and even convert leads.
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We discuss B2B market research and analysts for the IT sector, including what they offer, analysts available and how you can harness this research in your content marketing strategy.
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Technology content marketing must work even harder to compete in a competitive marketplace. In this blog, we share three Motion IT projects where technology content marketing has delivered true business value.
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Ever wondered how the LinkedIn algorithm works and how to use that knowledge to enhance your posts? Learn how to tailor your LinkedIn activity to work with the algorithm rather than against it.
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Your website is a powerful tool, but in today’s digital age, B2B LinkedIn marketing is just as important for discovering new business, connecting with customers and generating new leads.
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How do you know what SEO issues are lurking within your site? Learn how a technical SEO agency can uncover and fix the hidden errors that could be having a negative impact on your site’s rankings.
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SEO is vital for any B2B organisation. You don’t want to risk falling behind your competitors, so you need your website to perform well in searches and generate leads. So what are the key considerations for B2B SEO?
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There has been a continual shift of overall focus to digital marketing and businesses have no choice but to adapt. Read our 8 key digital marketing priorities manufacturing businesses should be focusing on.
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SEO should never be approached as stand-alone. It must be implemented as part of a wider marketing approach, where other key channels can positively impact and drive good SEO performance.
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Enablement and educational tools are your sales team bread and butter. White papers are another example of a powerful tool in the sales and marketing toolkit.
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Connecting with target customers is a key element of sales and marketing. One effective way to do this is to highlight how your company’s offering has been and can be utilised – ideally in an area similar to that of the target customer.
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