This depends very much on where you are in the journey of your organisation or the sales journey of a specific solution or product set. If you are a start-up you may first need to create a high-quality company brochure that delivers trust and qualifies your organisations' goals and mission statement. You may also then want a specific investor presentation or brochure if this is your primary goal at this stage, a white paper may come after these elements to generate further trust and confidence.
If you have a lot of existing corporate tools in place at a high quality, a white paper could fit well into your organisation. Do you need to qualify your solution to a technical audience? Are you finding sales barriers in the middle to end of the sales cycle? Do you need a more technically advanced lead generation download on your website? Is the competition providing a greater arsenal of sales tools than your organisation? If the answer is yes to any of these a white paper could work well.
The Motion team also creates the following business tools that you may want to consider, they should work as a set to generate leads and interest, and to remove sales barriers throughout the sales funnel:
- Corporate brochures and presentations
- Investor guides and presentations / annual reports
- Independent research and survey projects – downloads and releases
- Case studies and example application papers
- E-guides or technology briefs/introductions
Please do not hesitate in contacting the Motion team for further discussions on what tools would be most suitable for your business and specific sales funnel.