
B2B Blog Strategy: Why Write Blogs for a Technical World?
In this article, we’ll look at the benefits of B2B blogging and why having a solid B2B blog strategy can help attract, engage and even convert leads.

Social media platforms can significantly boost your overall online visibility and enable you to build brand credibility and thought-leadership status.
As a B2B social media marketing agency, we create content and social media strategies that will lead to meaningful actions and results for businesses. There are many commercial opportunities to be had with social media marketing and this is a channel that B2B companies should not shy away from.
Get started with your social media marketing strategy with help from Motion Marketing. Book a video meeting with the team to discuss your next step.
B2B social media (LinkedIn marketing in particular) has proven to be very successful for several of our B2B clients, helping to drive awareness to thousands of targeted audience users for a cost-effective result. Using paid social media advertising, we can filter the LinkedIn audience to your specific target market to run campaigns in various ad formats that will reach, engage and encourage conversions.
Social listening and a data-driven approach is key to the wider marketing strategy too. We can gain valuable data about your followers, including their interests and what websites they tend to visit. We use this to inform where other investment efforts should be placed. Monitoring social media feeds for key terms and mentions of your brand will help to establish measurable feedback.
Are you following Motion’s latest insights?
B2B Blog Strategy: Why Write Blogs for a Technical World?
In this article, we’ll look at the benefits of B2B blogging and why having a solid B2B blog strategy can help attract, engage and even convert leads.
What to consider before investing in B2B marketing automation
Looking to invest in B2B marketing automation? Read our blog to learn the 5 key questions any organisation should ask themselves before investing.
10 Tips for LinkedIn Posting Success in 2022
LinkedIn presents many opportunities for B2B companies. Are you maximising the opportunities from LinkedIn? Read our top 10 tips for LinkedIn success below.
At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.