Content marketing is the backbone of successful campaigns, offline and online promotion, SEO and link building strategies. Valuable and interesting content will capture your target audience’s attention, so you can start to build trust with new prospects and get people talking about your brand. A convincing piece of content can not only influence a decision but could also improve your search engine ranking helping to drive awareness, lead generation and website conversions.
Whether it’s a blog article, whitepaper, datasheet or case study, Motion Marketing’s content marketing service can create compelling online and offline content that is designed for your target audience and search engines alike. Our industry expertise in engineering, manufacturing and technology enables us to create content that resonates with your target audience – we speak your customers’ language.
When creating new content, we like to perform research into your company to ensure our content is not only unique to you, but also carefully considers your brand tone of voice to make certain we match your personality and core values. Customers and prospects often have their first interaction with your company online, where they can learn a lot about your business and its values just from your written content, so it is important this exudes the right tone.
Utilising our full-service marketing portfolio, such as email marketing, advertising strategies, online promotion and press releases, businesses can expand the reach of their content and communications even further to boost brand visibility and develop positive reputations.