B2B Event Marketing Agency
Reach more potential customers and add value to existing ones through a range of expertly-managed online and offline events.
The Value of B2B Events
The annual trade circuit is still an important channel for many of our B2B customers in technology, manufacturing and engineering to highlight their physical products and meet new customers. When supplemented by webinars, workshops and networking, the impact events can have on your business should not be underestimated. Although they need to be complemented with a successful digital marketing strategy, online and offline events bring significant value to businesses, and using the services of an event marketing agency can help maximise this.
B2B Event Management
Exhibitions and events can consume a lot of resources and time, and we know how stressful event planning and management can be. However, despite this, they are a great place for increasing brand exposure, generating new leads, developing a communications database and acquiring talented new staff and contacts.
As a B2B event marketing agency, Motion can help ease the pain with our full service event management. For exhibitions, we can help with everything from stand design and project management to promoting your stand presence. For events, we can work with you to generate registrations and help ensure the dropout rates are at a minimum.
We have provided B2B event management services to a number of customers, including end-to-end event management at multiple expos for PACE Networks, and the development of two exhibition stands for SecurEnvoy.
Online Events & Webinars
Online events, like webinars or live panel discussions, are not only less costly than physical events, but also eliminate the restrictions of a physical location, allowing you to reach a wider audience. They are also extremely measurable. Businesses can easily analyse their past events to evaluate the performance, the number of users in attendance, the level of their engagement and much more. This information is important to help improve and adapt your online event strategy.
We have extensive experience in the planning, promotion and execution of online events. Our team can deliver full end-to-end online event management. Whether you require a landing page, digital promotion (including social media advertising, PPC and email marketing), event presentation creation or event analysis, we can help make your next online event a success.
Event Marketing in a Changing Landscape
With some platforms reporting a 1,000% increase in virtual events since Covid-19, and many industry events planning to stay at least partly online as part of long-term future strategies, using an event marketing agency to help navigate and maximise on this industry trend is vital to ensure you stay ahead of the competition.
Whether you are increasing your number of webinars or adopting a hybrid approach to your events calendar, using Motion as your B2B event marketing agency can ensure you offer real value and maximise on your number of targeted attendees.
How can Motion help with your Event Marketing?
Our Event Marketing Projects
Get in Touch
At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.
+44 (0)1285 323 626
