Brand Strategy & Development for Technology, Engineering and Manufacturing
Our brand strategy and development expertise is extensive with manufacturing, engineering and technology businesses – and we have a tried and tested methodology for creating and developing logos and their brand extension within these sectors.
But getting to know your specific area of the market is still important – every company is different. Understanding your offering, the technologies involved in your business, how you go to market, who are your key customers and stakeholders (we need to step into their shoes!), who are the direct and indirect competition, how do we differentiate effectively and where do we need to tow the line for industry acceptance – a process we have been through many times and can effectively achieve utilising your industry knowledge alongside ours.
Each project is tuned carefully to the client, but with Motion we will list exactly what you are going to get with your brand project. See the right hand box for typical deliverables. Although brand development is very much a creative process, we understand that where possible we will apply formats or measurement.
Creative branding involves many subjective elements to deliver success. Our processes below help to bring those creative elements into a technology, engineering and manufacturing space.
Outperform the Competition
A competitive brand needs to be easily identifiable for customers to be enticed. An effective brand strategy will help create this through market place evaluation, a positioning strategy and competitor analysis.
To outperform the competition, it needs to be unique and suitable for the target market.
You don’t want customers or prospects to devalue your business offerings because of a poor brand.
Well-executed campaigns, messaging and visual identity allow you to share with your target market your why your business is the best option, increasing your brand awareness and business value.
Increase Customer Retention & Loyalty
Your branding is used across multiple customer touchpoints, both online and offline. Having a consistent brand throughout these channels helps with gaining strong customer recognition.
This continuous familiarity with your brand will help to build trust, brand advocates to support your business further and eventually, keep your customers coming back for more.
In a crowded market place, a unique brand is needed to stand out from the crowd.
Create a brand that is unique to your values and offerings to help filter out the competitors and differentiate your business as a leader in your market.
Drive Employee Motivation
Create a brand that your employees will be proud of. Make them feel more engaged and motivated to work hard at making your business a success.
Positive employees and a good reputation will also help when it comes to attracting and retaining top talent that will take your business to another level.
We can work as a strategic partner across all your activities or focus on specific areas that you need assistance in. We’d love to hear from you.