B2B Inbound Marketing Agency

Inbound marketing services to support your overall B2B marketing strategy

Inbound marketing agency

Attract Visitors, Convert and Close Sales throughout the Customer Journey

As a B2B inbound marketing agency we cover a range of digital marketing activities which aim to attract new visitors to your website and generate leads that are ready to be converted into sales. B2B inbound marketing is active throughout the sales cycle, from generating product awareness to closing sales and improving customer loyalty and advocacy.

B2B Inbound Marketing Services – a key part of the marketing mix

Inbound marketing is an efficient and cost-effective approach to marketing. The main advantage is that you will be able to draw in potential customers who are already in the process of researching the types of solutions you offer. This is done by providing the right content to engage prospects via your website and social media at the right stage in the customer journey, using SEO to ensure that they can find the information they are looking for.

B2B inbound marketing services work alongside outbound marketing activities, such as paid advertising, content syndication, tradeshows, and direct mail as a key part of the overall marketing strategy.

Develop a clear B2B inbound marketing strategy

With a large majority of B2B buyers developing their selection criteria and finalizing their vendor lists based solely on digital content, inbound marketing is crucial and it is important to develop a clear inbound marketing strategy. The process starts with defining the aim of your inbound marketing, which differs depending on the stage in the customer journey to Attract, Convert, Close or Delight customers (see “Four Stages of Inbound Marketing”). After identifying your target audience and the personas you want to engage with, it is then time to define keywords and appropriate content.

Discuss your inbound marketing with Motion

The Four Stages of B2B Inbound Marketing

“Attract” is the first stage of B2B inbound marketing aimed at raising awareness of your business and attracting visitors to your website. The next step is to “Convert” your visitors through access to content that really resonates with them. Leads from gated assets and forms can be nurtured and Closed. Further along the journey, additional content can be used to educate your target audience more fully about your product offering and Delight existing customers by providing them with additional information and support.

Inbound Marketing Agency

Attract

  • SEO
  • Blogs
  • Social Media
  • Targeted Content
Strangers
Inbound Marketing Agency

Convert

  • Downloads
  • Forms
  • Call to Actions
Prospects
Inbound Marketing Agency

Close

  • Lead Nurturing
  • Emails
  • Workflows
  • CRM
Customers
Inbound Marketing Agency

Delight

  • Newsletters
  • Emails
  • Social Media
Advocates

B2B Inbound Marketing Services from a
Full-Service B2B Marketing Agency

Understanding your audience and developing the right content is the first step towards building your B2B inbound marketing strategy. But it doesn’t stop there. An integrated approach to inbound marketing is needed for complete success – including creating content, SEO, social media engagement, developing calls to action, lead nurturing, and customer relationship management. As a full-service marketing agency, Motion Marketing is well-placed to help you develop an inbound marketing strategy for B2B success.

Marketing Strategy

Marketing Strategy

Strategic marketing skills from industry experts to guide you through the B2B inbound marketing process.

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SEO

Search Engine Optimisation (SEO)

Expertise in researching, implementing and maintaining SEO to drive awareness and lead-generation.

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Content Marketing

Content Marketing

Industry experience in creating the right content for engineering, manufacturing and technology audiences.

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Social Media

Social Media Marketing

Target and attract B2B audiences and boost your inbound visitors and leads with social media marketing.

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Email Marketing

Email Marketing

Fully managed email marketing from copy and design through to CRM integration and campaign reporting

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Web Development

Website Design & Development

A strong website, brand and messaging is key to supporting inbound marketing. Is yours ready?

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Motion Marketing – your Industry-Focused B2B Inbound Marketing Agency

B2B inbound marketing is only successful if you have everything aligned – a strong website, with targeted SEO and content, a strong social media presence, and follow-up lead-nurturing campaigns. As B2B inbound marketing agency, specialised in these areas, and with engineering, manufacturing and technology industry expertise, we can help you to develop your B2B inbound marketing approach and deliver content and activities to deliver sales leads.

Book a discovery session to partner with us on your inbound marketing strategy

     

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    At Motion Marketing we specialise in the Technology, Manufacturing, Engineering and IT sectors. We speak your technical language and can work with you as a strategic partner or focus on specific projects.

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