B2B Inbound Marketing Agency

Attract Visitors, Convert and Close Sales throughout the Customer Journey

As a B2B inbound marketing agency we cover a range of digital marketing activities which aim to attract new visitors to your website and generate leads that are ready to be converted into sales. B2B inbound marketing is active throughout the sales cycle, from generating product awareness to closing sales and improving customer loyalty and advocacy.

B2B Inbound Marketing Services – a key part of the marketing mix

Inbound marketing is an efficient and cost-effective approach to marketing. The main advantage is that you will be able to draw in potential customers who are already in the process of researching the types of solutions you offer. This is done by providing the right content to engage prospects via your website and social media at the right stage in the customer journey, using SEO to ensure that they can find the information they are looking for.

B2B inbound marketing services work alongside outbound marketing activities, such as paid advertising, content syndication, tradeshows, and direct mail as a key part of the overall marketing strategy.

Develop a clear B2B inbound marketing strategy

With a large majority of B2B buyers developing their selection criteria and finalizing their vendor lists based solely on digital content, inbound marketing is crucial and it is important to develop a clear inbound marketing strategy. The process starts with defining the aim of your inbound marketing, which differs depending on the stage in the customer journey to Attract, Convert, Close or Delight customers (see “Four Stages of Inbound Marketing”). After identifying your target audience and the personas you want to engage with, it is then time to define keywords and appropriate content.