Attract Visitors, Convert and Close Sales throughout the Customer Journey
As a B2B inbound marketing agency we cover a range of digital marketing activities which aim to attract new visitors to your website and generate leads that are ready to be converted into sales. B2B inbound marketing is active throughout the sales cycle, from generating product awareness to closing sales and improving customer loyalty and advocacy.
B2B Inbound Marketing Services – a key part of the marketing mix
Inbound marketing is an efficient and cost-effective approach to marketing. The main advantage is that you will be able to draw in potential customers who are already in the process of researching the types of solutions you offer. This is done by providing the right content to engage prospects via your website and social media at the right stage in the customer journey, using SEO to ensure that they can find the information they are looking for.
B2B inbound marketing services work alongside outbound marketing activities, such as paid advertising, content syndication, tradeshows, and direct mail as a key part of the overall marketing strategy.
Develop a clear B2B inbound marketing strategy
With a large majority of B2B buyers developing their selection criteria and finalizing their vendor lists based solely on digital content, inbound marketing is crucial and it is important to develop a clear inbound marketing strategy. The process starts with defining the aim of your inbound marketing, which differs depending on the stage in the customer journey to Attract, Convert, Close or Delight customers (see “Four Stages of Inbound Marketing”). After identifying your target audience and the personas you want to engage with, it is then time to define keywords and appropriate content.Discuss your inbound marketing with Motion >
The Four Stages of B2B Inbound Marketing
“Attract” is the first stage of B2B inbound marketing aimed at raising awareness of your business and attracting visitors to your website. The next step is to “Convert” your visitors through access to content that really resonates with them. Leads from gated assets and forms can be nurtured and Closed. Further along the journey, additional content can be used to educate your target audience more fully about your product offering and Delight existing customers by providing them with additional information and support.
B2B Inbound Marketing Services from a
Full-Service B2B Marketing Agency
Understanding your audience and developing the right content is the first step towards building your B2B inbound marketing strategy. But it doesn’t stop there. An integrated approach to inbound marketing is needed for complete success – including creating content, SEO, social media engagement, developing calls to action, lead nurturing, and customer relationship management. As a full-service marketing agency, Motion Marketing is well-placed to help you develop an inbound marketing strategy for B2B success.
Motion Marketing – your Industry-Focused B2B Inbound Marketing Agency
B2B inbound marketing is only successful if you have everything aligned – a strong website, with targeted SEO and content, a strong social media presence, and follow-up lead-nurturing campaigns. As B2B inbound marketing agency, specialised in these areas, and with engineering, manufacturing and technology industry expertise, we can help you to develop your B2B inbound marketing approach and deliver content and activities to deliver sales leads.
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At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.