Vigilant Brand Logo

Marketing for User Behaviour Analytics & Insider Threat Software

Vigilant wanted to ensure they were accurately represented in the marketplace, both in terms of brand and positioning. The specialists at Motion were able to pinpoint the areas that required attention to enhance Vigilant’s marketing strategy.

Marketing Projects
Computer Monitor showing Vigilant's new website design.

User activity monitoring and insider threat management specialists

Vigilant’s proactive monitoring solutions allow their customers to protect sensitive and critical data and identify anomalous activity and fraud. Vigilant is trusted by private and public sector organisations worldwide delivering a solution that can be adapted and tuned for a wide range of insider threat management and compliance requirements.

Need & Requirement

Vigilant underwent significant growth, making it essential that they established a compelling presence within the marketplace. To achieve this, Motion recognised that a refinement of the website and brand identity would be the first step towards creating a more cohesive and impactful online presence, whilst ensuring that the brand and positioning accurately reflected their values, expertise and offerings to effectively resonate with their audience.

Comprehensive analysis was identified as a requirement of the project to uncover specific areas where enhancement and optimisation was required. The aim was to strategically align marketing efforts with Vigilant’s core strengths in user behaviour analytics and insider threat software. By focusing marketing initiatives, Vigilant would have the ability to amplify their impact, reach their target audience more effectively and solidify their position as leaders.

Motion Marketing Solution

Starting with a comprehensive brand overhaul, our approach involved crafting a detailed branding plan that would incorporate buyer personas and messaging matrices. This would help ensure that every word resonated with the intended audience, aligning seamlessly with the strategic direction set forth.

As part of the rebranding effort, a fresh website design was also created. The revamped site wasn’t just visually appealing; it was also optimised with SEO strategies to boost visibility and attract the right audience. Part of the strategy for driving traffic to the new website included introducing a vibrant social presence through engaging posts and carousels. These campaigns were geared towards striking meaningful conversations and creating a community around the brand.

A suite of assets were also created, including informative datasheets, case studies and insightful blog articles each curated to communicate the brand’s expertise while providing genuine value and enablement research materials to the target audience.

Notable Outcomes

1

Website Solution Delivered

7+

Sales tools and resources created

16+

LinkedIn advertising campaigns managed

Advance user activity monitoring in action.
 
Police Security datasheet.
 
Clear context driven insight across the organisation.
 
Vigilants knowledge hub
 
Protect, Prevent, Stop. What makes Vigilant different.
 
Vigilant comparison with Vigilance Pro
 
Vigilant App Logo
 
Proactive User Activity Monitoring and Insider Threat Management.
 

View More Technical Marketing Projects

Tech Marketing

Tech Marketing

Tech Marketing

View the Case Study >

Digital Resilience and Transformation.

Digital Resilience and Transformation.

Digital Resilience and Transformation.

View the Case Study >

Sustainable Technology Marketing.

Sustainable Technology Marketing.

Sustainable Technology Marketing.

View the Case Study >

We have been privileged to work with some fantastic clients. The information shown on these case study pages, under fair use, is intended to show what professional organisations they are and how Motion Marketing approached helping them with their requirements. All brands, names, logos and copyright are the property of our clients. The views expressed on this page are not necessarily those of the copyright owner.

Get in Touch

At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.

 
Contact Motion +44 (0)1285 323 626
 
B2B Marketing Agency