Marketing for B2B
Motion Marketing was targeted with creating an employee and investor facing company brand that would tie together a group of companies with growth and moral aspirations.
About The Emperors Group – Specialist Business Development
A company that encourages shared knowledge, shared development and shared rewards. The Emperors Group is home to a number of technology based businesses that are looking for high growth progression, employee development and enablement, and moral global initiatives.
Need & Requirement
The Emperors Group approached Motion Marketing for a brand that would engage its employees firstly and also its investors. Team motivation and new staff attraction being a key requirement. As specialists in marketing for B2B companies, Motion were well positioned to help deliver for The Emperors Group aims.
Motion Marketing Solution
Motion carefully evaluated the market and competition and developed a theme around teamwork and recognition. It was key to The Emperors Group management that it was the Emperor word related to penguins that was important – their annual epic journeys highlighting team work and motivational results. Motion Marketing have provided an extensive brand toolkit to be utilised offline and online.
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