Motion Marketing was targeted with creating an employee and investor facing company brand that would tie together a group of companies with growth and moral aspirations.
A company that encourages shared knowledge, shared development and shared rewards. The Emperors Group is home to a number of technology based businesses that are looking for high growth progression, employee development and enablement, and moral global initiatives.
The Emperors Group approached Motion Marketing for a brand that would engage its employees firstly and also its investors. Team motivation and new staff attraction being a key requirement.
Motion carefully evaluated the market and competition and developed a theme around teamwork and recognition. It was key to The Emperors Group management that it was the Emperor word related to penguins that was important – their annual epic journeys highlighting team work and motivational results.
Motion Marketing have provided an extensive brand toolkit to be utilised offline and online.