UK start-up achieving brand position differentiation in a crowded IT marketplace
Accelerate were a start-up technology business that required a full-service marketing partner to strategically launch the company.
Tech Marketing for Fibre Optic Connectivity
Swedish-based tech specialist generating brand thought leadership to instigate European growth
The Pro Optix project started as a focused task, in this case, a product portfolio catalogue. After careful evaluation, it was decided that the development of the brand was required for the catalogue to be successful. The Motion team have supported Pro Optix with their marketing and communication strategy since 2015.
Key services and outcomes of the project
Brand positioning discovery audit and analysis
New thought leadership website
Channel enablement qualification
Series of technology downloads created
Competitive brand analysis
Enhanced brand to open new markets
Go to market analysis, strategy and planning
Ongoing lead generation activities
Motion has helped us step-up to the next level when it comes to our customer-facing communications, brand and overall marketing strategy. With an open relationship, we do treat the Motion team as an extension of our own and there is contact throughout the two organisations to maximise marketing opportunities.
Tom Nordin, CEO, Pro Optix
About Pro Optix
Pro Optix is a leading provider of core-to-edge fibre optical connectivity solutions. Customers include system integrators, telecom operators, internet service providers, city carriers and the enterprise market across all vertical sectors through the IT channel.
Marketing Requirements
Pro Optix were in a strong sales growth phase when when they first partnered with us. Pro Optix’s aspirations were to take the business to another level within its existing Swedish marketing, but also to raise the profile for possible international sales expansion.
Through fast growth, the company found itself in a situation where marketing was largely a blank piece of paper, which Pro Optix management were keen to address. It was an exciting opportunity involving branding, website design and development, exhibition stands, sales tools and collateral and more.
Motion Marketing’s Solution
The team performed extensive research into Pro Optix’s target customer requirements, evaluating branding, product positioning and go-to market opportunities. For phase one and two of the project, we developed the existing brand, creating various sales tools including web portal development, product photography, exhibition design and communication templates.
Phase three was an exciting stage of the project – the launch of the new Pro Optix website. strategically planned and designed to deliver a professional and user-friendly site that would install confidence and trust in the brand. The website also needed to promote the product portfolio and customer portal, generate leads and perform successfully in search engines.
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