The Swedish Aviation Group required an external partner to develop their proposition to help members and prospects understand their full memberships benefits. Motion Marketing partnered with SAG to develop a refreshed brand and visual style, as well as a new website and marketing and exhibition materials.
The Swedish Aviation Group (SAG) is a not-for-profit organisation; created to represent, support and promote the Swedish aviation industry within the international aviation market to develop export business. Key aims for SAG are to drive international industry connections through online presence, exhibition attendance, networking events and knowledge share.
The Swedish Aviation Group required an external partner to help members and prospects understand their full membership benefits by developing their proposition. Motion Marketing partnered with SAG to propose an updated suite of key sales tools, which would help reach key goals; this included a refreshed brand, updated content, website development and an exhibition stand design.
Firstly, the SAG website was updated with a brand-new homepage, visual styles, and new content, which can now be used as a key sales tool for recruiting new members. Secondly, we acted as SAG’s end-to-end exhibition partner at their latest event from visualising the concept and creating the full stand design to execution and delivery. Finally, we created a range of updated collateral including business cards, letterheads and partner portfolio flyers.