Sustainable Technology Marketing

About CRI

Carbon Recycling International (CRI) is the world’s leader in converting carbon dioxide to methanol. Their technology creates a sustainable closed loop by recycling CO₂ emissions from a range of industrial processes and combining them with H₂ to create a renewable source of methanol which can be used in a number of applications.

Need & Requirement

CRI have seen great success with their CO₂ to methanol production technology, which is making an impact on a global scale. They wanted to update their branding and digital content to better reflect their position in the international marketplace and to create a stronger, more cohesive visual identity across all areas of the business.

Motion Marketing Solution

With educational backgrounds including chemical engineering, the Motion team were well-placed to understand CRI’s sustainable technology marketing requirements and convey this through new branding and content.

The rebrand included a new logo which incorporates three parts of CRI’s carbon recycling process, with the end product’s molecular structure represented within the white space. Using our tried and tested branding process, this was carefully researched and developed to stand out in the market and provide the right message in terms of design and colour.

Using this new logo and brand palette, our team created a new visual style to convey CRI’s unique technology, with elements including website imagery and infographics to break down complex concepts, and a full package of branded templates for documents and other business collateral. At the heart of this was CRI’s corporate presentation, which we updated with the new visual style to better enhance the content.

In addition, we helped improve their online presence by supporting the team with website content creation and an updated website structure to improve the user experience, as well as providing support with social media content and imagery to reflect the new branding.

Notable Outcomes