Software Development Marketing
Lemonade is a successful advanced software development company that recognised the need to step up in how they approached the market to attract more new business. Motion Marketing’s experience in the IT and technology sector meant we were a good match to achieve Lemonade’s vision.
An Expert Software Development Agency
Lemonade is an expert software development company with 15 years’ experience of enterprise-based software project management. Based across Belgium, Sweden, Spain and Argentina the organisation are experts at developing complex software that involves high levels of data, interactions and integrations for both private enterprise and government software developments.
Software Development Marketing Requirement
Lemonade sought to attract new business through intelligent, strategy-led marketing. The company needed a complete refocus of their marketing strategy including core messaging, positioning and target markets, before work on their visual identity and online presence could progress.
Motion Marketing Solution
The project started as a strategy evaluation session in Stockholm. The aim was to evaluate core messaging, segmentation of services and offerings, define target markets and to ensure the briefs were in place to advance Lemonade in its marketing journey.
With the strategy in place, the next phase was to develop the brand its visual extensions. This included a series of iconography and infographics that would quickly enable the viewer to Lemonade’s core skills and extensive experience.
Content and SEO were also key areas Motion delivered on. We created regular SEO-optimised content for social media posts, blogs, white papers, website content, news articles and case studies. All of which would help contribute to increasing Lemonade’s online presence and search engine rankings.
Social Media Channels Managed
Keyword & SEO Strategy Developed
"We engaged with Motion originally to clarify our marketing strategy, starting with a discovery project. It was time well spent for a technical software development company that was fresh to focused marketing. After our discovery project we put a 12 month plan in place which turned into many years of partnership! Stand out projects for me are the excellent case studies created, and due to our high growth the transformation of the website and communications to focus more on careers talent attraction."
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