International IT security vendor, SecurEnvoy, partnered with Motion Marketing to update their core brand elements to support the company’s strong growth aspirations. The project included logo development, branded sales and marketing tools and exhibition stand designs.
SecurEnvoy are key players in the IT security market, providing reliable and innovative solutions for multi factor authentication (MFA) that is easy to use, manage and deploy. The company are an international business with office presence across EMEA, USA and Australasia, distributing their products worldwide through the channel. SecurEnvoy required an experienced marketing agency that had competent knowledge of both the technology industry and the IT channel.
SecurEnvoy recognised their existing brand elements would need development if they were to achieve their strong growth aspirations and remain competitive in their desired market position. A new suite of branded sales and marketing collateral were also required that would exude the same high-quality their service offerings provide to the customer and deliver their sales team the tools they needed to effectively drive business.
To begin the project, Motion Marketing performed detailed competitor and market analysis to ensure a competitive logo with a long shelf-life would be delivered. Four logo versions were created overall, which were sent on to the team at SecurEnvoy to evaluate and select the option that they felt best represented their company.
Motion also developed a suite of branded supporting collateral to complement the updated logo and to ensure all customer touch points were presenting a consistent, quality brand. To help promote the company further and to launch the new brand, Motion were involved with an exhibition stand design and the on-stand collateral.