Risk Management Marketing

Risk Management Consulting Solutions

A risk management consulting firm required Motion Marketing’s expertise to create a new website that would deliver leads and a competitive online brand that would enhance its business value.

Marketing Projects
Risk Management Marketing

Risk Management Consultants

Xcina Consulting deliver bespoke risk management consulting, auditing and assurance services. Through independent and expert insights into key risks, the company empowers organisations to confidently undertake positive and sustainable change initiatives.

Risk Management Marketing Requirement

A new competitive online brand was required to ensure the visual identity of the company was still adding business value and ensuring the brand was opening doors to new business growth. A new online brand was also required to enable the rest of the company’s marketing strategy and campaigns.

The company’s existing website had not been built for SEO success, so keyword research and optimisation was a key requirement for ensuring the website would deliver more business leads. With an existing CMS platform already in place  and a wealth of content added, the new website design and development would need to seamlessly integrate with the remaining website set up.

Motion Marketing Solution

To create a competitive brand, Motion undertook extensive industry and competitive research, following our tried and tested data-driven creative process to create a number of design concepts to present to the client’s team.

Alongside the core online brand elements, infographics and a suite of iconography was also created to enhance the user experience and increase engagement on the website for skim readers.

Motion delivered a bespoke website using their existing WordPress platform that took into consideration not only technically performed well but that also considered the site’s architecture, user journeys and call-to-actions to ensure the website would deliver quality leads.

To ensure the website would deliver relevant and high-quality traffic, we performed keyword research to identify and allocate the most high-intent terms that would deliver the most opportunity. These chosen keywords were then optimised throughout the content and during the technical SEO actions, to give the company the best chance of ranking in the top positions on search engines.

Notable Outcomes

1x

new website design, development and strategy

1x

suite of online and offline brand assets

8+

hours of extensive keyword research

Marketing for Risk Management
 
Xcina case study
 
Marketing for Risk Management
 
Risk Management Marketing
 
Risk Management Marketing
 
Risk Management Marketing
 

View More Technical Marketing Projects

IoT Wireless Sensor Specialists.

IoT Wireless Sensor Specialists.

IoT Wireless Sensor Specialists.

View the Case Study >

Pharma & Healthcare Consultancy.

Pharma & Healthcare Consultancy.

Pharma & Healthcare Consultancy.

View the Case Study >

Medical Device Marketing

Medical Device Marketing

Medical Device Marketing

View the Case Study >

We have been privileged to work with some fantastic clients. The information shown on these case study pages, under fair use, is intended to show what professional organisations they are and how Motion Marketing approached helping them with their requirements. All brands, names, logos and copyright are the property of our clients. The views expressed on this page are not necessarily those of the copyright owner.

Get in Touch

At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.

 
Contact Motion +44 (0)1285 323 626
 
B2B Marketing Agency