Risk Management Consultants
Xcina Consulting deliver bespoke risk management consulting, auditing and assurance services. Through independent and expert insights into key risks, the company empowers organisations to confidently undertake positive and sustainable change initiatives.
Risk Management Marketing Requirement
A new competitive online brand was required to ensure the visual identity of the company was still adding business value and ensuring the brand was opening doors to new business growth. A new online brand was also required to enable the rest of the company’s marketing strategy and campaigns.
The company’s existing website had not been built for SEO success, so keyword research and optimisation was a key requirement for ensuring the website would deliver more business leads. With an existing CMS platform already in place and a wealth of content added, the new website design and development would need to seamlessly integrate with the remaining website set up.
Motion Marketing Solution
To create a competitive brand, Motion undertook extensive industry and competitive research, following our tried and tested data-driven creative process to create a number of design concepts to present to the client’s team.
Alongside the core online brand elements, infographics and a suite of iconography was also created to enhance the user experience and increase engagement on the website for skim readers.
Motion delivered a bespoke website using their existing WordPress platform that took into consideration not only technically performed well but that also considered the site’s architecture, user journeys and call-to-actions to ensure the website would deliver quality leads.
To ensure the website would deliver relevant and high-quality traffic, we performed keyword research to identify and allocate the most high-intent terms that would deliver the most opportunity. These chosen keywords were then optimised throughout the content and during the technical SEO actions, to give the company the best chance of ranking in the top positions on search engines.
new website design, development and strategy
suite of online and offline brand assets
hours of extensive keyword research