Motion Marketing partnered with business start-up Revolution Resilience to research, define and create a brand appropriate to the market and their company aspirations.
Revolution Resilience provides high quality, evidence based human resilience training, consultancy and evaluation services to the corporate and public sector. Products and services are based on academic research and a tested scientific approach. They improve individual and organisational well-being, productivity, performance and creativity.
As a new business start-up, Revolution Resilience needed an identity with the creation of a new brand that would strike a balance between personal and corporate. As thought-leaders in their sector, the company’s brand needed to reflect this.
As well as a new brand, Revolution Resilience required accompanying stationary and merchandise that would equip them with the tools needed to grow and drive their business.
Like all branding projects, we started with extensive research and evaluation of the current market place, competition and target audience. With a clearer view and more knowledge of the market place, we were able to create an effective brand positioning strategy that would maximise customer relevancy and competitive distinctiveness.
Motion Marketing provided the following services to the project: competitor analysis, brand development and application, market place brand analysis, social media collateral, merchandise and stationary.