Product Design Marketing
Mark Young Design (MYD) were a start-up product design consultancy that required a go-to-market package that would enable them to effectively approach manufacturing and engineering businesses to extend their product design resources and capabilities.
About Mark Young Design (MYD) – Product Design Consultancy
Mark Young Design is a product design consultancy with a host of industry experience that delivers full product design lifecycle services for a portfolio of engineering and manufacturing sectors. Those include 3D product development, assembly technologies, prototyping and innovation, sheet metal design and injection moulding design.
Product Design Marketing – Need & Requirement
Although a start-up product design business, MYD brought a host of knowledge from within engineering design and product prototyping. Therefore, MYD needed a brand, website and sales tools that effectively communicated that experience and skills, and then aligned it effectively to specific industry vertical sectors.
Motion Marketing Solution
Through marketplace analysis Motion created a brand that highlighted the broad mix of skills available, the high quality of work delivered and the innovation opportunity by working with MYD. This included a focus of product design for a circular economy through visual elements across the brand.
Core to the MYD launch package was the website, with keyword and SEO analysis completed the website was designed to consider visual product design examples, aligning correctly with specific target vertical sector customers. Complimenting the website was a set of communications tools that could be utilised offline, portraying professionalism throughout the organisation.
Notable Outcomes
web pages of SEO optimised content
industry keywords researched
new website
and brand
"I was keen to work with Motion as I was aware of their pedigree in the product engineering marketing space, plus I was also aware of their belief in a sustainable future, so it was a logical fit alongside our expertise in product design for a circular economy. From the project start I was impressed with how they managed to mix high levels of creative alongside customer facing processes. Ultimately Motion fit industrial marketing well."
Mark Young
Founder & Managing Director
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At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.
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