The Pro Optix project started as a focused task, in this case a product portfolio catalogue. After careful evaluation it was decided that development of the brand was required for the catalogue to be successful. Motion Marketing is an on-going marketing partner for Pro Optix and have been supporting Pro Optix with marketing activities and communications since 2015.
Pro Optix is a leading provider of core-to-edge fibre optical connectivity solutions. Customers include system integrators, telecom operators, internet service providers, city carriers and the enterprise market across all vertical sectors through the IT channel.
Pro Optix were in a strong sales growth phase when it first partnered with Motion Marketing. Pro Optix’s aspirations were to take the business to another level within its existing Swedish marketing, but also to raise the profile for possible international sales expansion.
Through fast growth, the company found itself in a situation where marketing was largely a blank piece of paper, which Pro Optix management were keen to address. It was an exciting opportunity involving branding, website design and development, exhibition stands, sales tools and collateral and more.
Motion Marketing performed extensive research into Pro Optix target customer requirements, evaluating branding, product positioning and go-to market opportunities. The combination of a reseller channel and service provider / carrier customer base meant a mixed need was required.
Phase one and two involved developing the existing brand, respecting the brand awareness that Pro Optix already had and creating sales tools and substance behind the brand. These tools include sales collateral, web portal development, product photography, exhibition design and communication templates.
Phase three was an exciting stage of the project – the launch of the new Pro Optix website. The multi-language website was strategically planned and designed to deliver a professional and user-friendly site that would install confidence and trust in the brand. The website also needed to promote the product portfolio and customer portal, generate leads and perform successfully in search engines.