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PACE Networks
 

Marketing for Rail and Energy

PACE Networks, a specialist technical sales and marketing business that provide operators of high and low voltage networks in the UK with technically and commercially leading products, turned to Motion Marketing to develop an updated brand that would maintain their existing brand heritage but help them gain a competitive edge.

Marketing Projects PACE Networks

About PACE Networks – Rail Electrification & Power Grid Infrastructure

PACE Networks acts a connection between leading European manufacturers and the Power Transmission, Power Distribution and Railway Electrification markets for the UK and Ireland. PACE delivers technically and commercially leading products that help deliver safety improvements, increases in reliability, reduced whole-life-cost and increased whole-life-value.

Need & Requirement

The PACE Networks brand had become outdated and was failing to showcase their innovative service offerings effectively to prospects. After extensive research into their target audience, it was clear the brand needed to relate to multiple layers within a customers’ organisation. A suite of corresponding marketing collateral was required to help drive brand awareness to all aspects of the business including; email signatures, business cards, stationary, newsletter templates and more. Motion also developed a brand-new, fully responsive website that provides more key information and valuable resources to their customers.

Motion Marketing Solution

Motion Marketing performed extensive planning and research before undergoing the brand development to ensure the final solutions would meet the requirements of both PACE and their target customers. Motion created a range of new brand elements including a logo, brochure suite, product adverts and a responsive website design.

We delivered

+ Marketing Strategy
+ Digital Marketing
+ Creative Solutions

PACE Networks
 

Notable Outcomes

 
80%

Increase in Website Conversions

224

Brochure
Downloads

12+

Expos with End-to-End Event Management

 

“Motion ask the right questions; the questions customers are probably thinking but never ask. Because of this, there is no doubt we have improved our customer interaction and ultimately our sales goals.”

Gavin Smith
PACE Networks

 
Branding
Branding
Branding
 
 
Marketing for Rail and Power Marketing for Rail and Power
 
Marketing for Rail and Power
 
Marketing for Rail and Power Marketing for Rail and Power Marketing for Rail and Power Marketing for Rail and Power
 
 

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Get in Touch

We can work as a strategic partner across all your activities or focus on specific areas that you need assistance in. We’d love to hear from you.

 
Contact Motion +44 (0)1285 323 626
 
 
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