About PACE Networks – Rail Electrification & Power Grid Infrastructure
PACE Networks acts a connection between leading European manufacturers and the Power Transmission, Power Distribution and Railway Electrification markets for the UK and Ireland. PACE delivers technically and commercially leading products that help deliver safety improvements, increases in reliability, reduced whole-life-cost and increased whole-life-value.
Energy & Rail Marketing – Need & Requirement
The PACE Networks brand had become outdated and was failing to showcase their innovative service offerings effectively to prospects. After extensive research into their target audience, it was clear the brand needed to relate to multiple layers within a customers’ organisation. A suite of corresponding marketing collateral was required to help drive brand awareness to all aspects of the business including; email signatures, business cards, stationary, newsletter templates and more. Motion also developed a brand-new, fully responsive website that provides more key information and valuable resources to their customers.
Motion Marketing Solution
Motion Marketing performed extensive planning and research before undergoing the brand development to ensure the final solutions would meet the requirements of both PACE and their target customers. Motion created a range of new brand elements including a logo, brochure suite, product adverts and a responsive website design.