PACE Networks, a specialist technical sales and marketing business that provide operators of high and low voltage networks in the UK with technically and commercially leading products, turned to Motion Marketing to develop an updated brand that would maintain their existing brand heritage but help them gain a competitive edge.
PACE Networks acts a connection between leading European manufacturers and the Power Transmission, Power Distribution and Railway Electrification markets for the UK and Ireland. PACE delivers technically and commercially leading products that help deliver safety improvements, increases in reliability, reduced whole-life-cost and increased whole-life-value.
The PACE Networks brand had become outdated and was failing to showcase their innovative service offerings effectively to prospects. After extensive research into their target audience, it was clear the brand needed to relate to multiple layers within a customers’ organisation.
A suite of corresponding marketing collateral was required to help drive brand awareness to all aspects of the business including; email signatures, business cards, stationary, newsletter templates and more. Motion also developed a brand-new, fully responsive website that provides more key information and valuable resources to their customers.
Motion Marketing performed extensive planning and research before undergoing the brand development to ensure the final solutions would meet the requirements of both PACE and their target customers. Motion created a range of new brand elements including a logo, brochure suite, product adverts and a responsive website design.