Marketing for the Nordics
Nordic Presence were a start-up company that partnered with Motion, an experienced B2B marketing agency, to deliver a complete marketing solution that would strategically launch them onto the market.
Sales and Business Development Expert for IT and Technology-led Businesses in the Nordics
Nordic Presence offer strategic sales and business development services for technically-led businesses that are aspiring to expand into the Nordics. They are experts in the IT and technology-led sectors and have extensive experience in bringing these businesses into the Nordic market and positioning them with the right messaging and branding that aligns with the local region.
Marketing for the Nordics: Requirements
As a start-up company, Nordic Presence recognised the importance of a solid go-to-market strategy for a successful business launch. They needed an experienced marketing partner who could help define their business strategy and brand identity and develop their online presence in order to grow their business. Motion Marketing is experienced in marketing for the Nordics and was best placed to deliver the complete marketing solution that they needed.
Motion Marketing Solutions
Our complete integrated marketing approach involved working closely with Nordic Presence to define the business strategy and plan. From this, we developed the core message, which was cascaded through to all the sales and marketing tools and materials.
We carried out extensive competitor and positioning research within the Nordic market to ensure that the brand and visual identity we created demonstrated knowledge of the Nordics and established trustworthiness. These were important concepts to Nordic Presence and the market they targeted. Based on this, we produced a full package of on-brand marketing materials such as social media branding, email signatures and corporate templates and letterheads.
We also developed and designed a bespoke and responsive website to help build their online presence and engage their target audience. The easy-to-navigate website positioned them as experts in the Nordic market and showcased clearly the services that they specialised in (strategy, sales and marketing).
In addition, we carried out in-depth keyword research and created optimised content for SEO that would offer good quality information to Nordic Presence’s customers as well as drive qualified traffic to their website through improved rankings on search engine results pages.
Notable Outcomes
Nordics-but international facing brand created
Page lead generating website launched
Marketing plan and strategy created
We delivered
"We needed our business launch to be a success, so we partnered with Motion Marketing to make that happen. They created a short and long-term marketing plan that aligned with the needs of Nordic Presence and grasped the challenge of creating a Nordics-facing brand that also appealed to a wide international audience. They also clearly understood the partner channel as well as the different routes to market used by technology companies. This was invaluable as it allowed us to focus on other aspects of the business launch without having to spend time educating them. We have seen great results so far and can’t wait to continue growing our business with Motion by our side. "
Erik Agebro
Owner
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At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.
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