About Morris Line Engineering
With over 40 years of continued industry leading innovation Morris Line Engineering (MLE) design, develop and manufacture high, medium and low voltage power protection, distribution and control solutions for domestic and international clients. The company has offices in the UK and the Middle East.
Engineering Marketing – Need & Requirement
MLE required a suite of cross-channel sales tools and collateral that could be utilised by both their internal teams and sales partners across the world. With the integration of a new technology sector into the business it was important to address the core messaging used across the businesses communications tools so that cross selling between sectors was possible as well as support for continued international growth. In a very technical business world ensuring tools and communications targeted the audience correctly is a key issue.
Motion Marketing Solution
Working in close partnership the primary focus was to develop strong customer facing messaging that would fit all areas of the business and all target markets. Importantly this messaging has been visual as well as in a text content basis – a 3D City Map and Technologies Diagram were created as strong visual tools demonstrating vertical sectors, solutions on offer, and their lifecycle product services.
Marketing support has included full exhibition stand designs, key collateral tools like brochures and catalogues, infographics to portray business services effectively, adverts and display graphics, brand development ensuring visual identity depth, a series of educational videos and sales presentations.