Medical Device Marketing

Medical Device Marketing – Quality Management System

MedQdoc provides medical device companies with a ready-to-use streamlined quality management software solution. The company needed a new website and competitive brand to support them in pushing their solution to the market.

Marketing Projects
Medical Device Marketing

About MedQdoc – Quality Management Software Specialists

MedQdoc are quality management software specialists, supporting medical device companies with eQMS. MedQdoc’s team have expert understanding of the medical device industry and the regulatory requirements, having been involved with many medical device development projects. The company’s customers are generally innovative businesses taking medical devices to market.

Medical Device Marketing – Need & Requirement

MedQdoc’s overriding goal of the project was to generate product awareness around their eQMS solution and kickstart lead generation. The company recognised the need for a new website to form the foundations of achieving this goal and a competitive brand that would enhance their credibility in the market place.

Motion Marketing’s Solution

A new competitive brand was the first part of our medical device marketing solution. Although a Nordics company, the MedQdoc brand still needed to have an international focus. We provided three initial brand concepts that would add trust, credibility and brand and financial value.

Our industry experience with a previous healthcare/medical sector project meant we already had a jumpstart on the market place research, where we found the dominant industry trend to be clean and light designs. We applied elements of this to MedQdoc to allow for better recognition and to maintain an industry connection.

To help with audience enablement and education, we also provided a series of technical infographics and iconography to showcase the benefits of MedQdoc’s eQMS solution. Supporting collateral, including corporate presentations and social media profile branding was also developed to help when pitching new prospects.

For the website project, we created webpages outlining the benefits of the eQMS, pricing and FAQS, as well as a knowledge hub section with downloads and case studies to help potential customers better understand the eQMS product.

We delivered

  • Marketing Strategy
  • Digital Marketing
  • Creative Solutions
  • PR & Content Marketing
Medical Device Marketing

Notable Outcomes

10+

technical infographics and icons developed

1

international focused brand created

1

lead generating website launched

“… By listening to us and getting to know who we are and what we stand for they have helped us create a brand and marketing material not only with a very professional look and feel but that we also recognize ourselves in and feel proud of.”

Sofie Karlsson

Technology Marketing
Technology Marketing
Technology Marketing
 
Technology Marketing
 
Technology Marketing
Technology Marketing
Technology Marketing
 
Technology Marketing
 
Technology Marketing
 
Technology Marketing
 
Medical Device Marketing
 
Medical Device Marketing
Medical Device Marketing
Medical Device Marketing
 
Medical Device Marketing
 
Medical Device Marketing
 

View More Technical Marketing Projects

Pharma & Healthcare Consultancy

View Case Study >

Health / Well-being Tech

View Case Study >

Sustainable Engineering Solutions

View Case Study >
 
 
View more project work >
 

Get in Touch

At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.

 
Contact Motion +44 (0)1285 323 626
 
B2B Marketing Agency