Medical Device Consultancy Marketing
MedQtech provides an expert consultancy service to medical device companies looking to ensure quality and regulatory compliance. The company required new branding and a company website to enable them to engage an international audience and compete within the marketplace.
About MedQtech – Medical Device Quality and Compliance Consultancy
MedQtech is a consultancy specialising in the medical device industry. The team are medical device regulatory compliance experts and quality management system specialists. They support companies bringing medical devices to market, and work to ensure regulatory compliance and quality management act as enablers in this process.
Medical Device Consultancy Marketing – Need & Requirement
MedQtech were aiming for greater visibility in the marketplace and wanted to position themselves and their service offering effectively to ensure increased lead generation. They required a competitive brand and website to convey their values and expertise, and build trust and credibility.
Motion Marketing’s Solution
Before approaching the individual elements, we held a discovery session with the MedQtech team in order to better understand their offer and define the marketing strategy. This involved evaluating the business and sales strategies and aligning the marketing strategy with these to ensure a cohesive approach.
With the strategy in place, we developed three brand concepts to reflect the company’s focus and values, and appeal to MedQtech’s international audience. Our existing industry knowledge from previous projects within the medical and healthcare sector provided a good starting point, and market research resulted in a clean, simple design for MedQtech’s logo, with a visual nod to the medical industry. This was backed by a brand palette designed to sit well amongst industry competitors and enable strong brand recognition.
The easy-to-navigate website was designed with clear sections for MedQtech’s two key specialisms in regulatory compliance and quality management. We enhanced this with a suite of technical infographics and iconography to clearly convey the scope MedQtech’s service offering and highlight the benefits offered to customers.
In addition, we provided a range of collateral to support the business, including branded social media profiles, corporate presentations and document templates enabling them to provide on-brand communications for potential customers.
Business value enhancing brand
Solutions strategy alignment exercise
Nordic facing customer engaging website
"… By listening to us and getting to know who we are and what we stand for they have helped us create a brand and marketing material not only with a very professional look and feel but that we also recognize ourselves in and feel proud of."
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