Marketing for Engineering Firms

Engineering and Fabrication Company

Had Fab are a full-service engineering and fabrication company operating across a range of specialist industries, from rail to renewables. Their technical expertise in steel and aluminium structure design, fabrication and installation has led to them being one of the leading metal fabricators in the UK.

Marketing for Engineering Firms: Requirements

Had Fab’s existing branding no longer reflected the business and their international scale and offering. They wanted to better demonstrate their capabilities as a full service engineering company and their expertise in innovation, design and fabrication.

As experts in marketing for engineering firms, Motion were asked to support Had Fab in updating their messaging and achieving more consistent branding across their business.

Motion Marketing’s Solution

Using our specialist branding process, we undertook a complete brand development project, producing a new logo, website design, iconography and set of technical infographics.

Had Fab were looking to refocus and better define their solutions for certain market segments, as well as improve SEO for key areas. To achieve this, we updated their website structure and supported them with new website content and imagery for each target industry.

To further differentiate Had Fab in the market, we also positioned the company’s capabilities more prominently on the website to better demonstrate their full-service approach. By creating a more service-based website focus, we were not only able to demonstrate the high quality of their services, but also create better website user journeys. This was complemented by new visuals to highlight the company’s facilities and people.

In addition to the new website, we delivered a full set of assets featuring the new branding, including stationery, document templates, email signatures and business cards.

Notable Outcomes