Technology Marketing for High Performance Computing
South Pole, Sweden’s leading Linux integrator required Motion’s technology marketing knowledge and experience to take their brand to the next level to give credibility to what the business delivers to customers. During the project, Motion Marketing delivered South Pole a refreshed logo, brand guidelines, stationary, merchandise and a new website.
About South Pole – Leading Linux Integrator
South Pole delivers high performance and enterprise computing solutions to businesses across the Nordics. As experts in Linux and server solutions, South Pole has been profitable since its inception in March 1999, with continuous growth. Partnering with Motion Marketing to develop the existing brand will help to continue driving the already successful growth.
Technology Marketing – Need & Requirement
South Pole recognised their brand and logo no longer delivered the same credibility to what their business delivers. As such, a refreshed brand, logo and complementing collateral were required that would exude high-quality and compete with other key market players. Key rebrand focuses included: logo, brand guidelines, stationary, merchandise and the website.
Motion Marketing Solution
During the initial planning and brainstorm sessions, Motion Marketing needed to consider a logo that would be versatile, as South Pole would be used on multiple applications from website headers, to branding IT equipment, such as servers, racks and cabinets. To keep South Pole involved in the creative process, they were provided with a range of concepts to choose from that would resonate best with their core audience.
The website homepage contained new content that would work for both the user and SEO purposes, and the new branding elements. The page highlighted the technical excellence of South Pole, built trust with their customers and provided a good foundation for a future international website. The homepage, which is the first phase of the website re-development, is in the process of being launched.
Notable Outcomes
Technical clothing range created
Increase in website traffic
Market-leading website launched
View More Technical Marketing Projects
We have been privileged to work with some fantastic clients. The information shown on these case study pages, under fair use, is intended to show what professional organisations they are and how Motion Marketing approached helping them with their requirements. All brands, names, logos and copyright are the property of our clients. The views expressed on this page are not necessarily those of the copyright owner.
Get in Touch
At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.
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