Fabrication Engineering & Project Specialists
LR Engineering are fabrication engineering specialists providing assembly technology, mechanical and fabrication services to a wide range of clients, from bespoke to mass production. LRE have over 30 years of proven project experience and can tailor their quality engineering services to meet customer needs. The business is also part of the LR Group.
Fabrication Marketing Requirement
As a long-established business, it was important to get the core elements of LRE’s new brand and website design right. Modernisation of the brand, whilst maintaining the industry connection was required to aid growth and the LR Group’s cross-selling plans.
The website was another key factor in ensuring this fabrication marketing project was a success. It needed quality technical content creating that was optimised for high-intent keywords to reach a wider audience and drive lead generation. The website also needed to carefully balance promoting their core solutions portfolio clearly, whilst highlighting their proven industry experience, knowledge and their purpose-built facilities.
The Motion Marketing Solution
Using our tried-and-tested data-driven creative process, we created a brand concept that would compete in their market place, align with the other LR Group brands and that would do justice to the high-quality of services LRE were already delivering.
Discovering new business and driving lead generation were important goals the website needed to achieve. To do this, we invested time in ensuring we were targeting the correct high-intent keywords through our technical content for LRE’s core pages.
To continue with creating a consistent brand across all of LRE’s customer touchpoints, we delivered social media profile branding for their core channels, including LinkedIn and created various sales tools, such as presentation templates and quotation tools to support their sales team when pitching.