About LR Group
LR Group is a group of companies offering engineering services, mechanical and fabrication engineering, assembly technologies, lifting and handling equipment, plus testing and examination services. As engineering specialists, the group comprises Cyclone Crane Services and LR Engineering.
Engineering Marketing Services – Need & Requirement
LR Group required a company website that would enable them to showcase all areas of expertise within the group, from fabrication engineering to LOLER and PUWER testing. It was important that the website clearly promoted the group’s diverse capabilities, while also demonstrating how the synergy within the group is beneficial for delivering end-to-end solutions for customers’ engineering projects.
As part of the project, new LR Group branding was required, with the aim of providing a cohesive link between the new website and the brands of the group’s companies. B2B visual branding is vital in a digital age, so this was an important aspect of the project.
Motion Marketing Solution
We created a one-page microsite to highlight the group’s expertise across the different companies. This included infographics to demonstrate LR Group’s values and core customer benefits, as this is an important element of the service they offer to their customers.
The microsite was designed with SEO in mind, to ensure it performs successfully in search engines and can drive more traffic towards the group’s individual company websites.
As an engineering marketing company, we have a wealth of experience in developing research-led branding for the engineering sector. While ensuring it was distinct, we created a strong LR Group brand which incorporated visual references to the different businesses in the group, implementing a similar colour palette and feel.