Digital Transformation Marketing
Accelerate Technologies were a start-up technology business that required a full-service marketing partner to strategically launch the company and become an on-going partner for communications management, marketing strategy, creative and digital solutions.
About Accelerate – The IT Partner for Security, Monitoring & Optimisation
Accelerate Technologies are a specialist systems partner, demystifying the business threat and risk landscape for customers. Through security, intelligent monitoring, optimisation and system performance, Accelerate deliver effective resilience and enabled IT.
Digital Transformation Marketing – Need & Requirement
Although a start-up technology business, the team behind Accelerate Technologies delivered a wealth of industry, channel and technical experience. Therefore, the business required a brand, website and accompanying collateral that portrayed this industry know-how and credibility.
Motion Marketing Solution
The technology sector is competitive, so keyword targeting was important to get right from the outset. Through extensive keyword and competitor research, we selected a list of terms that would generate traffic volume and capture the relevant target audience. Incorporating enticing call-to-action downloads and assessments was a key focus for generating website visitor interaction.
As Accelerate’s full-service marketing partner, Motion has been involved in various key projects to date including branding, website design and development, technical content creation, infographics, iconography and communication templates.
Notable Outcomes
Technical Infographics Created
Industry Stand-out Brand Created
End-to-End Launch Campaign Delivered
We delivered
"Motion were the obvious choice to help launch our new business. With previous industry and channel experience, the team quickly understood our technical solution portfolio to create and execute a new marketing strategy, website and brand that would be competitive and suitable for our target market."
Darran Clare
Director of Technologies
View More Technical Marketing Projects
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Get in Touch
At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.
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