About GeoLang — Leader in Data Security Solutions
GeoLang is an award-winning software development company that specialises in industry-leading data security solutions. They are experts at helping organisations manage and protect sensitive and high-value information across various data networks, including on-premises, hybrid, or in the cloud. Their data protection technologies have helped businesses of all sizes across several industries handle vast amounts of information and helped with compliance regulation management.
Data Security Marketing Requirements
GeoLang sought to rejuvenate their brand and website to better reflect the innovative and forward-thinking organisation that they are. A new website, along with fresh content and marketing collateral was needed to improve GeoLang’s online presence and showcase their bespoke and high-quality data security solutions.
Motion Marketing specialises in technology and IT marketing, so we were able to quickly understand and grasp GeoLang’s data security marketing requirements and deliver tailored solutions to help achieve their objectives.
Motion Marketing Solution
After a series of discovery workshops to understand GeoLang’s product offering and project aspirations, we kicked off the project by refreshing GeoLang’s brand. This new branding was also cascaded through to marketing collateral, including their product brochure, which we upgraded to incorporate new infographics, case studies and content that better enabled and educated their readers.
The existing website was upgraded to incorporate the brand work, which helped lift its visual identity and made the website more visually engaging. The core pages of the website were also rewritten to better align with GeoLang’s company goals, improve their market position, boost SEO rankings and showcase their core product — their Data Discovery tools.
As part of our data security marketing strategy, we carried out in-depth keyword research to ensure that the content was tailored for specific search terms that would help drive relevant traffic to the pages.
As GeoLang’s ongoing marketing partner, Motion will look to build upon the initial project and carry out further web development, create new case studies and deliver ongoing SEO services to improve lead generation.