Cyber Security Marketing
International IT security vendor, SecurEnvoy, partnered with Motion Marketing to update their core brand, website and sales & marketing tools, as well as develop PPC campaigns to support the company’s strong growth aspirations.
About SecurEnvoy – Leader in the Design of Innovative Security Solutions
SecurEnvoy are key players in the IT security market, providing reliable and innovative solutions for Identity & Access Management, Multi Factor Authentication (MFA) and Data Loss Prevention, that are easy to use, manage and deploy. The company are an international business with offices across EMEA, USA and Australasia, distributing their products worldwide through the channel.
SecurEnvoy required an experienced marketing agency that had a competent knowledge of both the technology industry and the IT channel.
Cyber Security Marketing – Need & Requirement
SecurEnvoy recognised their existing brand elements needed development if they were to achieve their strong growth aspirations and remain competitive in their desired market position. A new website and sales and marketing collateral were also required that would exude the same high-quality their service offerings provide to the customer and deliver their sales team the tools they needed to effectively drive business.
Motion Marketing Solution
To begin the project, Motion Marketing delivered brand elements, including a new logo for the brand refresh. The next step was to transform the existing website with the new branding and create compelling content that would help to drive SEO.
Once the website was complete, and to drive further quality website traffic and leads, Motion created PPC campaigns covering SecurEnvoy’s core products. Motion performed extensive keyword research, developed the ad content and setup campaign settings and audiences. Motion are providing full end-to-end account management, from monitoring, reporting, optimising and managing the full campaign.
As SecurEnvoy’s ongoing marketing partner, we have also developed a suite of brochures, sales tools and exhibition stand to ensure all customer touchpoints present a consistent, quality brand. Website developments are ongoing with monthly technical and content SEO improvements and enhancements to landing pages with stronger call-to-actions to improve lead generation.
Notable Outcomes
Suite of sales tool documents provided
PPC campaigns created and managed
Exhibition stands developed
We delivered
"We see Motion as an extension of our team, engaging throughout the organisation. Their industry knowledge and openness to constructively question things ensures we keep progressing with our marketing in what is a very competitive marketplace. They know how to use budget effectively, and are results focused."
Adam Bruce
CEO
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