IT Marketing for Cloud Solutions

About Hardware – Your IT and Cloud Solutions Partner

Hardware operate globally with offices in the UK, Nordics and South Africa, helping customers optimise their IT infrastructure to meet business objectives and security requirements. Business divisions include advanced networking, cloud, security, compute and store.

IT Marketing – Need & Requirement

The driving motivation for Hardware was to create a fresh look, have something to grab the markets attention and invigorate their team, a new element to drive business with. As an already successful business it was recognised by the management team that a change in brand and new technology focused website would deliver the opportunity for further progression, including further into the cloud space.

Motion Marketing Solution

With a progressive outlook from Hardware, Motion delivered a brand that was fresh, bold and distinctive. Complimentary iconography and infographics were key in allowing visual description of IT technologies to target customers – and ultimately extending the brand as far into the market as possible.

The website was focused around the solutions and services that hardware offered, allowing cross selling and solutions sales. A full keywords and SEO evaluation was completed, and considerable focus was put on the user journey to quickly educate the viewer, including through utilising key facts and statistics throughout the website. Complimenting the website was a full set of presentation and communications tools that would enable the Hardware sales and marketing teams.

Notable Outcomes