Marketing for Water & Solar - AoteA Marketing Project
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AoteA

Marketing for Water & Solar

AoteA Global provides a number of eco-friendly, sustainable and disaster relief solutions to organisations across the world. By forming partnerships globally AoteA Global takes ideas, products and services that will enable people and communities where needed.

Marketing Projects AoteA

About AoteA – Global Innovative Company

Operating in Northern Europe, Africa and Australasia, AoteA Global is an innovative company that utilises technology to help deliver water, power and disaster recovery solutions to places of need across the world. Power free water delivery and solar solutions are two key product sets.

Need & Requirement

AoteA Global needed a new brand that would help it engage with new partnerships across the world, to find the latest technical solutions, to develop relationships where needed. The product portfolio was growing into new areas, and a more global brand that delivers partner trust and business maturity was required.

Motion Marketing Solution

Under time restraints of a new opportunity for AoteA, Motion created a brand that engaged a global perspective – and importantly brought people further into the brand look and feel. Communicating sustainability was key to the project, highlighting the targets of the business, and encouraging others to be involved.

Differentiating between the various business areas that AoteA Global is involved with such as water and solar was an important criteria, plus visually highlighting the different regions in the world that AoteA operates – with a particular focus on a connection with Africa.

We delivered

+ Marketing Strategy
+ Creative Solutions

AoteA
 

Notable Outcomes

 
1

Multi-function brand created

10+

Brand use
concepts developed

10

Hours of competitor and market research

 

“I was extremely impressed with the speed at which Motion picked up the concepts and technologies that AoteA provide to their various markets. They then effectively translated that information into a creative strategy and brief, and then further into a business brand that clearly met the needs of the customer. Couldn’t ask for more.”

Shari Finch
Head of Marketing & Communications for AoteA

 
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Get in Touch

We can work as a strategic partner across all your activities or focus on specific areas that you need assistance in. We’d love to hear from you.

 
Contact Motion +44 (0)1285 323 626
 
 
Contact Motion Unit A2a, Lakeside Business Park,
South Cerney, GL7 5XL