Marketing Consultant – Manufacturing, Engineering & Technology Agency

Quick Summary: Does this Role Sound Right for You?

We are looking for a new team member that has solid B2B marketing experience and past exposure to a technical world. Someone who gets passionate about utilising the breadth of the marketing opportunity for our clients. We are a small but growing team of marketers, we love to share knowledge and look to progress. We each manage our own workload but work closely where needed, our team includes internal creative, digital, copywriting and development. If the customer is doing something positive for society or for the planet it is right up our street. Tackling the technical element of our customers solutions is seen as an enjoyable challenge.

Sound like your cup of tea? Please read on…

Introducing Motion Marketing – a Full-Service Agency

We are a growing B2B agency focused on the technology fields of manufacturing, engineering and IT. For many of our clients we act as their marketing department, delivering a strategy down full-service partnership to support their growth and build their brand value. As well as SME clients we also work with global technical brands delivering distinct campaigns and services. Our message “we talk your technical language” reflects our commitment to grasping the technical details of our clients offering, in order to ensure that our marketing not only looks top quality but perfectly nails the messaging and strategy.

Motion operate out of the UK and Sweden but also have clients based in other countries such as Norway, Iceland, France, Malaysia, Belgium, Canada and more – we love the multi-cultural element.

Founded in 2017, with initial creative and digital foundations put in place we hit Covid-19 during a growth spurt. In a post pandemic world, our niche focus has ensured strong results and we’re regularly winning new clients, making the coming period an exciting one. Motion is part of a larger group that embrace enjoying our work and going about it ethically.

The Marketing Consultant Role

Motion have enjoyed success recently both due to growth in our existing clients and winning new client business. This has generated an opportunity for a marketing professional to join our team, managing client relationships and delivering marketing value.

The role of Marketing Consultant involves a commitment to ongoing engagement with our clients, getting under the skin of their markets and understanding how they can gain competitive advantage. Working with them to build a marketing plan that could include visual and strategic brand development, new and updated websites, exhibitions and events, online and offline campaigns, sales collateral creation, social media / SEM and more. Delivering on those plans means teaming up with our internal digital, creative and content colleagues, writing briefs, managing delivery and managing client budgets. There will also be some content work to do such as drafting web pages and writing blogs. You will always have the support of one of the senior team, helping on client work and your career progression.

Key responsibilities:

• To deal with existing and new clients, having regular communication, knowing and managing their expectations, understanding their business, it’s opportunities and threats.
• Partnering with clients to develop an effective marketing strategy and advise them on how to utilise their budget effectively.
• Identify new opportunities with customers to progress their marketing and deliver them results across the marketing mix.
• Plan, drive and manage integrated customer campaigns utilising the portfolio of Motion Marketing services and resources available.
• Implement and oversee content and campaigns.
• Monitor and report progress on campaigns / projects, identifying where intervention is necessary and taking action or seeking guidance from team specialists as appropriate.

The Candidate

This is an exciting opportunity for a motivated, well-structured strong communicator, that would thrive in a fast-paced but fun environment, involving all areas of the marketing mix. You will come from a marketing background with a technical emphasis, an agency business with technical clients, or a technical background with marketing experience. Language skills are also of value, especially in Swedish, Norwegian, Danish or Finnish.

You will share our passion for driving our clients businesses forward and for succeeding as a team. We’re interested in getting under the skin of our customers offerings, enjoying the research, embracing their markets and their differentiators.

Essential skills / experience:

• Solid marketing experience in a technical B2B environment.
• Ability to grasp clients business drivers and markets, delivering strategic value into their business
• Ability to confidently interact with people on both marketing and technical issues, and to build lasting effective professional relationships.
• Excellent attention to detail, with good analytical and creative skills.
• Ability to balance a wide range of tasks, and work in a sometimes pressurised environment, with strong project management skills and systems use.
• An ability to work directly with creative and digital teams.
• A self-motivated approach, as well as an enjoyment of working in teams.
• Ability to create content both written and visual.

Desirable skills / experience:

• CIM qualifications or other evidence of self-progression within marketing.
• Lead generation campaign experience where ROI was highly considered.
• Driven CRM / marketing automation use in a business.