Digital Marketing Apprentice Level 6

Motion Marketing is a growing B2B agency focused on the technology fields of manufacturing, engineering and IT. For many of our clients we act as their marketing department, delivering a strategy down full-service partnership to support their growth and build their brand value. As well as SME clients we also work with global IT brands delivering distinct campaigns and services. In addition to the experience and creativity of our team, our qualifications and knowledge of technical subjects enable efficient conversion of client’s abilities, into marketing assets where the benefits shine through.

Motion operate out of the UK and Sweden but have clients based in other countries, and deal with both local and global businesses.

While the pandemic has changed the mix of our outputs as a business it has not lessened our growth, and we’re now looking for an apprentice to actively contribute to clients from day 1, as well as learning and growing within the business. Motion is part of a larger group that embrace enjoying our work and going about it ethically.

About the Role

Motion have enjoyed success recently both due to growth in our existing clients and winning new client business. This has generated an opportunity for a new team member to join us and take on this exciting role, contributing to different aspects of our digital output while also training both on the job and online with https://thedevelopmentmanager.com/. The training will be flexible but will account for 1 day each week and normally continues for 3 years resulting in an BSc on successful completion.

Our customers include a Nordics optics manufacturer, a European software development group, a UK based industrial distributor, a global manufacturer of commercial technology and a global engineering solution provider. You can see details of some motion projects on our website and this role will involve working with a wide range of clients, as well as SMEs embarking on their first serious marketing venture.

The role of Digital Marketing Apprentice gives the opportunity to contribute across a range of activities including content creation (copy and layout), organic and paid leads, social media, website build and maintenance, plus digital strategy. The successful candidate will be mentored by a senior consultant but also working closely with our digital marketing lead and will have a great opportunity to learn from our specialist team. An ability to grasp technical concepts is important when working in our markets and strong English skills is also important.

There is significant support for the successful applicant in terms of technical and marketing content and we operate very much as a team, helping each other to deliver.

Key responsibilities:

• To produce work in line with briefs received including accurate information and clear communications both written and visual. This may be content for blogs, web pages, digital channels and social media.
• To contribute ideas and concepts for communicating the message to the consultants
• To assist with keyword research using our SEO software and reviewing technical SEO audit reports on websites
• Assist with the setup and monitoring of paid campaigns including creation of client reports
• Posting to social media using our social media management tool and assisting with social media schedules
• Updating the company and client websites using the content management system (CMS)
• Assessing websites and other digital activities and proposing strategies to enhance.
• Timely delivery of work with strong spelling and grammar.
• Have an understanding of all the aspects of Motion’s services in order to work effectively with the team.

A passion for gaining an understanding of what delivers success for our clients is part of our makeup and will be a great advantage in this role.

The Candidate

This is an exciting opportunity for a motivated individual who is likely to have some work experience already or have completed a level 3 apprenticeship in marketing.

Essential skills / experience:

• Ability to grasp technical concepts and communicate the client benefits.
• Organisation skills and attention to detail.
• Strong English Language
• A self-motivated approach, as well as an enjoyment of working in teams.
• A passion for creating content both written and visual.
• Some work experience or marketing specific training

Desirable skills / experience:

• Knowledge of marketing in general
• Experience of websites and digital channels