We speak your technical language
Motion Marketing is your specialist B2B manufacturing marketing agency delivering strategic manufacturing marketing services for the industrial sector. We understand the challenges that manufacturing businesses face, including; complex purchasing decisions, potential long sales cycles, specific target audiences, or creating impactful campaigns from products that aren’t aesthetically pleasing. At Motion Marketing, we see these challenges as an exciting opportunity to develop and implement an innovative strategy that will help your business excel above the competition.
It can take time for a customer to fully understand your product or solution offering, which has a high influence on creating an effective marketing strategy. We believe strongly in educating your customer base as efficiently as possible, providing educational sales tools, such as digitally created data sheets, inspiring infographics, descriptive videos and animations, online configuration tools, webinars, case studies and example application scenarios. These tools will help guide your customer through the purchasing decision, where at the end of the process, they can feel satisfied they have made an informed decision.
Every manufacturing organisation is different, from its product and service portfolio to its values and work ethos. As an experienced manufacturing marketing agency, we must take the time to learn and understand these benefits that make you unique, to ensure we create a strategy and activities that are suitable for you. This process will be accelerated with Motion Marketing because of our existing manufacturing knowledge, we talk your technical language.
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By working with Motion Marketing you can accelerate your business growth and effectively add value to your business. We will qualify whether strong marketing fundamentals are in place, such as your messaging, brand and website – they need to deliver for successful growth marketing.
Then we would work with your sales strategy to deliver a mix of outbound lead generation campaigns, inbound lead generation activities and account-based marketing focus elements. Successful marketing is a mix of short-term and long-term thinking, especially in the manufacturing industry where a target client can have a purchasing journey of months or years – we need to be influencing that journey in multiple stages.
Industry 4.0 is driving throughout the manufacturing industry, with manufacturers adapting and adopting new technologies to embrace the digital transformation business model. Growth is an important goal during this phase, so businesses not only survive but also thrive.
If you are investing in new technologies, new techniques, new systems, in the aim of improving your business offerings, it is important to ensure we capitalise on this with effective marketing. Positioning you above the competition, justifying higher prices, influencing on winning bids. So many companies are creating data, but few are highlighting how this truly enables industry 4.0 – this is an opportunity for your business.
There is also a strong case to consider how it is handled internally. Change can cause some uncertainty amongst employees, and talk of digitising operations could cause concern over the replacements of job roles to automation and robotics. Motion Marketing strongly believe in the power of internal marketing to help unite and distil concerns amongst the team.
Effectively communicating with employees during each stage, helps to keep them informed during the changes and give a feeling of involvement – they will feel more at ease if they are fully of aware of the upcoming changes and the reasoning’s for them. It will get them behind the company once more and become more motivated.
Motion Marketing deliver various internal marketing materials, including e-newsletters, flyers and developing company intranet sites. Please contact the team if your employees could benefit from some motivation and strong communication.
Read our A-Z guide on Industry 4.0 technologies and benefits here >
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At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.
+44 (0)1285 323 626
