B2B IT Marketing Agency

Marketing for IT companies from the technical specialists

Drive your business value with a B2B IT Marketing Agency

Motion Marketing is a technical specialist B2B marketing agency with extensive knowledge within the IT sector. We enjoy the fast-paced world of the IT tech industry, partnering with businesses to drive business value, lead generation and sales growth through a mix of strategic marketing services. As a marketing agency with a strong tech focus, we have extensive experience in driving end-user opportunities as well as working within the sales partner IT channel. Tech is a specialist industry for us, with the Motion team having been involved in launching over 25 technology IT tech brands into EMEA.

B2B IT Marketing to differentiate in a competitive marketplace

Differentiating your business in a highly competitive marketplace is a challenge that is all too common among tech-focused customers. To have a stronger voice in your marketplace, it is essential to create forward-thinking and inventive campaigns that will increase affinity with a brand and increase engagement.

Our IT clients are typically looking to embrace new target audiences, launch a new technology area or looking to embrace international growth. We are heavily involved with short-term and long-term campaign work, but also heavily supporting overall marketing strategy and putting the core foundations in place for maximum success.

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B2B IT marketing agency

Our B2B IT marketing experience includes:

  • Digital resilience
  • Cloud & SaaS solutions
  • Multi-factor authentication
  • Data loss prevention
  • Data security
  • Data discovery & classification
  • WAN technologies & optimisation
  • High performance computing
  • Fibre optical connectivity
  • Identity & Access Management
  • Data centre consultancy
  • Advanced Software development

Typical marketing for IT services:

  • Instant marketing team extension / plugin
  • Integrated lead generation campaigns – LinkedIn / Email / Remarketing
  • Solution descriptive infographics (that could lead to animations)
  • Sales barrier removing whitepapers / guides and videos
  • Messaging matrix and persona studies
  • Website strategy, design and development/enhancement with SEO application
  • Regular content creation – news, LinkedIn, Blogs etc

B2B IT Marketing Agency

B2B IT Marketing Agency

Growth marketing for IT companies

We understand that marketing needs to deliver business value, align itself effectively to sales strategy and create genuine client opportunities – we need to achieve growth.

Typically with clients we are operating a mix of inbound marketing campaigns, outbound marketing campaigns and ever more often account-based marketing campaigns. It may be that a client plugs us in to strengthen one or more of those strategies to gain higher results, but overall a company generally needs to do a mix of all three to obtain quality results.

Talk to us to understand what we are seeing across the industry, and where we are seeing results. Ask us to evaluate what you have currently been doing and get our opinions on how we may be able to bolster or transform the output. Please note that many campaigns we see across the industry do not have the full foundations in place, which could be the user journey, effective call-to-actions that truly connect to the target audience’s pain points, or your website/brand being poor. We will be considering all elements, we will be open and constructive.

Contact us to learn more about growth marketing >

Why IT businesses choose Motion Marketing:

  1. We talk your technical language: We don’t just understand IT, we live and breathe it.
  2. Extensive IT experience: Our team has launched over 25 vendors into EMEA, so our vast experience ensures a quick and efficient start to our partnership.
  3. Full-service portfolio: A comprehensive range of services, including sales/internal development, content creation, SEO, creative solutions and more.
  4. Global and national experience: Our experience spans both national and international markets, enabling us to target your industry effectively.
  5. In-depth strategy audit and analysis: Extensive audit analysis of your strategy, including brand evaluation, messaging, persona studies and more.
Read more reasons to partner with Motion >

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    Get in Touch

    At Motion Marketing we specialise in the Technology, Manufacturing, Engineering and IT sectors. We speak your technical language and can work with you as a strategic partner or focus on specific projects.

     
    Contact Motion +44 (0)1285 323 626
     
    B2B Marketing Agency