Motion Marketing enjoy the fast-paced world of the technology industry, partnering with technology businesses to drive brand awareness, lead-generation and sales growth through a mix of strategical marketing services. As an agency, technology is one of our specialist skills, the team having been involved in launching over 25 technology brands into EMEA.
Differentiating your business in a highly competitive market place is a challenge that is all too common amongst previous customers. To have a stronger voice in your market place, it is essential for forward-thinking and inventive campaigns that will increase affinity with a brand and increase engagement.
Often, we find B2B technology products are likely to be functional, highly technical and therefore not always easy to display in an entertaining or impactful manner. As an experienced technology marketing agency, we are used to understanding technical products and finding new innovative ways to communicate these benefits simply, to decision makers across multiple layers of their organisation.
We create these engaging campaigns by utilising digital marketing effectively, but ensuring we also mix in a full portfolio of more traditional marketing opportunities, together these deliver the maximum results. It is worth highlighting that effective infographics, which provide a clear-cut visual representation of the key message are vital, that also act as a strong piece of shareable content to drive brand awareness. Other fundamental elements like data sheets, to highlight the benefits of your product or service offerings; and white papers or example case studies, to help present clearly to the customer the real-life challenges your products were designed to conquer are an important back bone.
Motion Marketing have a long-standing partnership with Pro Optix, a leading provider of core to edge fibre optical connectivity solutions. To date, Motion Marketing have supported Pro Optix with new branding, website and portal development, sales collateral, product photography, exhibition design, communication templates and much more. View the full case study here.
Motion Marketing have gained extensive experience working with various technology verticals and solutions, including; data networking, storage, security and data infrastructure. As a team, Motion Marketing have launched over 20 technology brands into EMEA, developing the skills to craft effective strategies and campaigns for any technology niche. Contact the Motion Marketing team to discuss how we can help.