B2B Marketing for Technology from Industry Specialists
Motion Marketing is a specialist B2B technology marketing agency. We enjoy the fast-paced world of the technology industry, partnering with businesses to drive brand awareness, lead-generation and sales growth through a mix of strategical marketing services. As an agency, we have extensive experience in the IT channel. Technology is one our specialist skills, with the team having been involved in launching over 25 technology brands into EMEA.
Differentiating your business in a highly competitive market place is a challenge that is all too common amongst previous customers. To have a stronger voice in your market place, it is essential for forward-thinking and inventive campaigns that will increase affinity with a brand and increase engagement.
Our industry experience includes a variety of technology business environments, including:
Often, we find B2B technology products are likely to be functional, highly technical and therefore not always easy to display in an entertaining or impactful manner. As an experienced technology marketing agency, we are used to understanding technical products and finding new innovative ways to communicate these benefits simply, to decision makers across multiple layers of their organisation.
We create these engaging campaigns by utilising digital marketing effectively, but ensuring we also mix in a full portfolio of more traditional marketing opportunities, together these deliver the maximum results. It is worth highlighting that effective infographics, which provide a clear-cut visual representation of the key message are vital, that also act as a strong piece of shareable content to drive brand awareness. Other fundamental elements like data sheets, to highlight the benefits of your product or service offerings; and white papers or example case studies, to help present clearly to the customer the real-life challenges your products were designed to conquer are an important back bone.
We can work as a strategic partner across all your activities or focus on specific areas that you need assistance in. We’d love to hear from you.