Technology
Marketing Agency

B2B Marketing for Technology from Industry Specialists

Differentiate Yourself in a Crowded Market Place

Motion Marketing is a specialist B2B technology marketing agency. We enjoy the fast-paced world of the technology industry, partnering with businesses to drive brand awareness, lead-generation and sales growth through a mix of strategical marketing services. As a technology marketing agency, we have extensive experience in the IT channel. Technology is one our specialist skills, with the team having been involved in launching over 25 technology brands into EMEA.

IT Marketing in a Competitive Marketplace

Differentiating your business in a highly competitive market place is a challenge that is all too common amongst previous customers. To have a stronger voice in your market place, it is essential for forward-thinking and inventive campaigns that will increase affinity with a brand and increase engagement.

Our industry experience includes a variety of technology business environments, including:

High-Performance Computing

High-Performance
Computing

Software Development

Software
Development

Cyber Security

Cyber
Security

Fibre Optical Networking

Fibre Optical
Networking

Cloud Computing

Cloud
Computing

Digital Transformation

Digital
Transformation

Technology Marketing Agency

Often, we find B2B technology products are likely to be functional, highly technical and therefore not always easy to display in a creative or impactful manner. As an experienced technology marketing agency, we are used to understanding technical products and finding new innovative ways to communicate these benefits simply, to decision makers across multiple layers of their organisation.

We create these engaging campaigns by utilising digital marketing effectively, but ensuring we also mix in a full portfolio of more traditional marketing opportunities. Together these deliver the maximum results. It is worth highlighting that effective infographics, which provide a clear-cut visual representation of the key message are vital, that also act as a strong piece of shareable content to drive brand awareness.

Other fundamental elements like data sheets, to highlight the benefits of your product or service offerings; and white papers or example case studies, to help present clearly to the customer the real-life challenges your products were designed to conquer are an important back bone.

Technology Marketing Case Studies

 
 

Digital Resilience & Transformation

View Case Study >
 

Fibre Optical Connectivity

View Case Study >
 

IT & Cloud Solutions

View Case Study > View more project work >
 

More Technology Resources...

Tech Marketing Agency

Why Partner with a Tech Marketing Agency?

Technology is a highly competitive industry, and the need for successful marketing to help a business stand out from the crowd is ever more important for accelerating sales growth and achieving key business objectives.

Read More >
5G Olympics

Tokyo 2020 & the impact on 5G marketing

Discover some of the 5G technologies which will be used at the Tokyo Olympics, and how Covid-19 has impacted on the event’s ability to create demand for 5G in the marketplace.

Read More >
Cyber Security Marketing

How and when should you use “threat” as part of your cyber security marketing?

When considering the best approach to cyber security marketing one of the questions that almost always needs to be evaluated is “if” and “how much” you should play on the element of threat.

Read More >
 

Why Invest in
Your Marketing?

Read our top 9 reasons here

Get in Touch

At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.

 
Contact Motion +44 (0)1285 323 626
 
B2B Marketing Agency