B2B Technology
Marketing Agency

Marketing for Technology Companies from Industry Specialists

Differentiate Your IT Business with a B2B Technology Marketing Agency

Motion Marketing is a specialist B2B technology marketing agency. We enjoy the fast-paced world of the technology industry, partnering with businesses to drive brand awareness, lead-generation and sales growth through a mix of strategical marketing services. As a technology marketing agency, we have extensive experience in the IT channel. Technology is one our specialist skills, with the team having been involved in launching over 25 technology brands into EMEA.

IT Marketing in a Competitive Marketplace

Differentiating your business in a highly competitive market place is a challenge that is all too common amongst previous customers. To have a stronger voice in your market place, it is essential for forward-thinking and inventive campaigns that will increase affinity with a brand and increase engagement.

Our industry experience includes a variety of technology business environments, including:

High-Performance
Computing

Software
Development

Cyber
Security

Fibre Optical
Networking

Cloud
Computing

Digital
Transformation

Technology Marketing Case Studies

Digital Resilience and Transformation.

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Cyber Security Solutions.

View the Case Study >

B2B Technology Marketing Agency

Often, we find B2B technology products are likely to be functional, highly technical and therefore not always easy to display in a creative or impactful manner. As an experienced B2B technology marketing agency, we are used to understanding technical products and finding new innovative ways to communicate these benefits simply, to decision makers across multiple layers of their organisation.

We create these engaging campaigns by utilising digital marketing effectively, but ensuring we also mix in a full portfolio of more traditional marketing opportunities. Together these deliver the maximum results. It is worth highlighting that effective infographics, which provide a clear-cut visual representation of the key message are vital, that also act as a strong piece of shareable content to drive brand awareness.

Other fundamental elements like data sheets, to highlight the benefits of your product or service offerings; and white papers or example case studies, to help present clearly to the customer the real-life challenges your products were designed to conquer are an important back bone.

More Technology Resources...

What is a Full-Service Marketing Agency?

What does it mean to be a full-service marketing agency and what types of marketing activities can they help with? Find out how a full-service agency can work with companies to achieve their business goals.

Blog by: Andy Kendall

Focus on:

Strategy

10 Reasons to Partner with Motion Marketing

From our technical understanding to our honest and open approach, discover the 10 reasons why customers choose to partner with Motion Marketing.

Blog by: Rob Cullum

Focus on:

Motion

B2B Market Research Options for the IT Sector

We discuss B2B market research and analysts for the IT sector, including what they offer, analysts available and how you can harness this research in your content marketing strategy.

Blog by: Angela Greaves

Focus on:

Strategy

Why Invest in
Your Marketing?

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Get in Touch

At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.

+44 (0)1285 323 626