Marketing for Manufacturing & Industry 4.0
Industry 4.0 is an exciting development in the manufacturing industry, and with this change manufacturers need to adapt and adopt new technologies to digitise their business model. Growth is an important goal during this phrase, so businesses not only survive but also thrive.
If you are investing in new technologies, new techniques, new systems, in the aim of improving your business offerings, it is important to ensure we capitalise on this with effective marketing. Positioning you above the competition, justifying higher prices, influencing on winning bids.
There is also a strong case to consider how it is handled internally. Change can cause some uncertainty amongst employees, and talk of digitising operations could cause concern over the replacements of job roles to automation and robotics. Motion Marketing strongly believe in the power of internal marketing to help unite and distil concerns amongst the team.
Effectively communicating with employees during each stage, helps to keep them informed during the changes and give a feeling of involvement – they will feel more at ease if they are fully of aware of the upcoming changes and the reasoning’s for them. It will get them behind the company once more and become more motivated.
Motion Marketing deliver various internal marketing materials, including e-newsletters, flyers and developing company intranet sites. Please contact the team if your employees could benefit from some motivation and strong communication.
Read our A-Z guide on Industry 4.0 technologies and benefits here >