Motion Marketing has gained valuable experience and insight working with customers in our specialist industries: manufacturing, engineering and technology. Our knowledge and familiarity with these sectors mean we have encountered common challenges each industry face, and as such, we have developed effective marketing solutions to overcome them and drive your business forward.
The manufacturing sector can often have a complex purchasing decision that requires more guidance given to the customer to ensure they understand your solutions and enable them to make an informed decision. Motion Marketing can help you guide them through this process by producing educational marketing collateral and campaigns such as case studies, datasheets, videos and webinars, all of which will be valuable and informative assets for your customer.
Technology is a highly competitive industry, so we understand you want your business and its innovative products and services to gain that competitive edge and stand out from the crowd. Our team has a wealth of technology experience, primarily built up within IT distribution, where we launched over 20 IT vendors into EMEA. Motion Marketing have produce a variety of marketing campaigns and activities for a range of technology areas, including: storage, networking, security and infrastructure.
The engineering sector face the challenge of marketing their complex product messaging to multiple layers of a customer’s organisation. Engineers and technical teams may be the initial user of the product, but ultimately the purchasing decision will be made by a VP or director. Motion Marketing look at how to adapt your marketing and deliver creative campaigns that help you gain a competitive edge, focusing on your key product benefits over technical details for the top-level decision makers in-order to reach your sales goals.
With the face of energy changing, more companies are investing in renewable energy in an effort to gain more customer trust and produce quality products with limited environmental impact. There are many influences in the energy sector including the media, which Motion Marketing can help create a clear brand and education through marketing communications online and offline.
Motion Marketing has gained valuable industry experience within transportation, particularly for the rail sector, where we have been involved in company re-brands, website development and many campaigns for projects focusing on rail electrification. We understand the requirements of this sector and can provide clear advice and planning to execute marketing strategies that are aligned to your overall business plan.