Engineering Marketing Agency

Your specialists in marketing for engineering companies

No Consumer Sales Hype.
Just Factual Effective Marketing.

Motion Marketing are a specialist B2B engineering marketing agency. We have gained valuable experience and knowledge in producing content and campaigns that will resonate best with your target audience. We like to create content that solves problems for engineers, avoiding the sales hype and just sticking to the facts with validated data and in-depth specifications that help progress an engineering sales opportunity effectively.

Industrial Marketing for Multi-Level Decision Making

A challenge that is consistent within the engineering sector is marketing a complex product or service offering to multiple layers of a customers’ organisation. Although engineers and technical teams may be the initial user, the purchasing decision is likely to be made by a VP, director or a senior procurement individual. We look at intelligent ways to adapt your marketing, creating educational sales tools that clearly explain and convey your product or service USP’s and messaging without being over-technical for top-level decision makers.

Education & Enablement Marketing for Engineering

As observed in the manufacturing sector, intricate purchasing decisions and a potential lengthy sales cycles can be a source of frustration, as it can take time for a customer to fully comprehend your product or solution offering.

To help educate your customers and eliminate these issues, we provide educational and enablement sales tools, such as data sheets, online webinars, digital communications, case studies or white papers. These tools help guide your customer through the purchasing decision. At the end of the process, your customer should feel satisfied they have made an informed decision. Ultimately, a mix of digital and traditional marketing is what will deliver the best results. Each business needs a tailored mix.

Discuss a project or get in touch >
Engineering Marketing Agency

Our B2B engineering marketing experience includes:

  • Carbon capture & utilisation
  • Rail electrification
  • Energy transmission & distribution
  • Next generation maglev transport
  • Lifting appliances
  • Industrial fabrication
  • Emergency water and power systems
  • Steam systems

Typical marketing services for
engineering companies

  • Seamless integration of marketing team
  • Bidding tools enhancement
  • Descriptive infographics for facilities/location
  • Sales barrier-busting whitepapers and guides
  • Persona studies and messaging matrix
  • SEO-friendly website strategy and development
  • Regular content creation e.g. news articles, blogs and LinkedIn posts
Learn more about our services >

Engineering Case Studies

Marketing for Engineering Companies

Growth marketing for engineering companies

Working with Motion Marketing will deliver you higher business value and will accelerate your growth curve. Aligned to your business and sales strategies we will create a plan of activities that will raise your market competitiveness, create leads, and break down sales barriers.

Once we have ensured your foundational elements are effective (messaging, brand, website core) we will put a plan together that mixes outbound lead generation campaigns, inbound lead generation activities, and account-based marketing with strictly focused actions. Together this mix will give you short-term and long-term wins. Every business needs a marketing mix, and the right mix is important – we can utilise our experience to ensure we maximise opportunities.

Contact us to learn more about growth marketing >

Why engineering businesses choose Motion Marketing:

  1. We talk your technical language: We don’t just understand engineering, we live and breathe it.
  2. Extensive engineering experience: Our vast experience in the engineering sector ensures a quick and efficient start to our partnership.
  3. Full-service portfolio: A comprehensive range of services, including sales/internal development, content creation, SEO, creative solutions and more.
  4. Global and national experience: Our experience spans both national and international markets, enabling us to target your industry effectively.
  5. In-depth strategy audit and analysis: Extensive audit analysis of your strategy, including brand evaluation, messaging, persona studies and more.
Read more reasons to partner with Motion >

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    Get in Touch

    At Motion Marketing we specialise in the Technology, Manufacturing, Engineering and IT sectors. We speak your technical language and can work with you as a strategic partner or focus on specific projects.

     
    Contact Motion +44 (0)1285 323 626
     
    B2B Marketing Agency