Motion Marketing are a specialist B2B engineering marketing agency. We have gained valuable experience and knowledge in producing content and campaigns that will resonate best with your target audience. We like to create content that solves problems for engineers, avoiding the sales hype and just sticking to the facts with validated data and in-depth specifications that help progress an engineering sales opportunity effectively.
A challenge that is consistent within the engineering sector is marketing a complex product or service offering to multiple layers of a customers’ organisation. Although engineers and technical teams may be the initial user, the purchasing decision is likely to be made by a VP, director or a senior procurement individual. We look at intelligent ways to adapt your marketing, creating educational sales tools that clearly explain and convey your product or service USP’s and messaging without being over-technical for top-level decision makers.
As seen in the manufacturing sector, complex purchasing decisions and a potential lengthy sales cycles can be a cause of frustration, as it can take time for a customer to fully understand your product or solution offering.
To educate your customer base, and help eliminate these issues, we provide educational sales tools, such as core data sheets, online webinars, digital communications, case studies or white papers, which will help guide your customer through the purchasing decision, where at the end of the process, they can feel satisfied they have made an informed decision. Ultimately a mix of digital and traditional marketing is what will deliver the best results, and each business needs a tailored mix.
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Working with Motion Marketing will deliver you higher business value and will accelerate your growth curve. Aligned to your business and sales strategies we will create a plan of activities that will raise your market competitiveness, create leads, and break down sales barriers.
Once we have ensured your foundational elements are effective (messaging, brand, website core) we will put a plan together that mixes outbound lead generation campaigns, inbound lead generation activities, and account-based marketing with strictly focused actions. Together this mix will give you short-term and long-term wins. Every business needs a marketing mix, and the right mix is important – we can utilise our experience to ensure we maximise opportunities.
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At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.
+44 (0)1285 323 626
