What we learnt from our 2023 B2B marketing research study
Take a look at some of the key areas covered by Motion’s independent B2B marketing research study including how online brand is more important than it was 3 years ago.
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B2B Technical White Paper Writing Tips
Business and technical audiences are looking for insight and credible sources of information which will help inform their decision making. Learn how to structure, create content and design technical white papers.
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Marketing for Manufacturers: Overcoming 2023 Business Challenges
Explore how marketing for manufacturing businesses helps navigate the common challenges they are likely to face in 2023 and beyond.
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Will AI-Generated Content Harm Your Search Visibility?
AI-generated content might seem like an easy alternative to producing your monthly blogs, podcasts and even videos, but it’s a low value content option that Google is working to eliminate.
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AI Search and ChatGPT: Why Personas are Now Your Ultimate Marketing Asset
As AI search becomes more prevalent in marketing, customer personas could now be the most important marketing asset for reaching your target audience, generating leads and increasing sales performance
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Creating a successful B2B inbound marketing strategy that delivers leads
Learn how to create a successful B2B inbound marketing strategy to raise brand awareness, customer loyalty and gain more sales leads.
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Why Should Manufacturers Focus on Sustainable Manufacturing?
Explore the concept of sustainable manufacturing, its benefits and some of the ways companies are implementing it in our latest blog.
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B2B Short-Form Content for Skim Readers
Read our key tips on how to engage skim readers and create short-form content as part of your content marketing strategy.
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What are the Benefits of Agile and Lean Manufacturing Marketing?
This article will dive into agile and lean manufacturing practices and the marketing benefits that come from promoting these approaches.
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B2B Marketing Budget: Maximise ROI and Outperform the Competition
An intelligent focus when assessing where to spend resources can help outperform the competition during disruptive times. Read our tips on B2B marketing allocation and where to target resources to maximise ROI.
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What is a Full-Service Marketing Agency?
What does it mean to be a full-service marketing agency and what types of marketing activities can they help with? Find out how a full-service agency can work with companies to achieve their business goals.
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Marketing for B2B International Business Growth
Marketing plays a critical role in achieving successful international business growth. Discover how strategic marketing can help expand your business into new international territories and set you up for success.
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B2B Market Research Options for the IT Sector
We discuss B2B market research and analysts for the IT sector, including what they offer, analysts available and how you can harness this research in your content marketing strategy.
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Technology Content Marketing – 3 IT Project Examples
Technology content marketing must work even harder to compete in a competitive marketplace. In this blog, we share three Motion IT projects where technology content marketing has delivered true business value.
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A-Z of Industry 4.0 Technologies and Benefits
How do you keep track of these ever-evolving technologies and their uses within the industry? Our A-Z guide of the top industry 4.0 technologies and benefits can help.
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B2B Product Marketing Strategy: Let’s Get Ready to Bundle
This blog will help you take a step back and reconsider your B2B product marketing and how you could make your product offerings more appealing to your customers through bundling.
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Why Partner with a B2B Tech Marketing Agency?
Technology is a highly competitive industry, and the need for successful marketing to help a business stand out from the crowd is ever more important for accelerating sales growth.
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Tokyo 2020 & the impact on 5G marketing
Discover some of the 5G technologies which will be used at the Tokyo Olympics, and how Covid-19 has impacted on the event’s ability to create demand for 5G in the marketplace.
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How and when should you use “threat” as part of your cyber security marketing strategy?
When considering the best approach to cyber security marketing one of the questions that almost always needs to be evaluated is “if” and “how much” you should play on the element of threat.
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What does B2B growth marketing involve?
Discover what a B2B growth marketing strategy might look like in practice, and the benefits this approach could bring to your company.
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B2B Growth Hacking vs Growth Marketing – What’s the Difference?
With new buzzwords appearing all the time, it can seem impossible to keep track of them all. In this blog we’ll outline the differences, and similarities, between B2B growth hacking and growth marketing.
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Marketing statistics every B2B marketer should know
We’ve scoured the web to pull together the top digital marketing facts every B2B marketer in the technology, manufacturing and engineering sectors needs to know in 2021.
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How to pick your B2B manufacturing marketing company
Learn what traits you need to look for when choosing a manufacturing marketing agency to ensure that they will really work for your specific business.
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Rail Marketing: Engineering a Balance
Rail Engineering businesses will, like all organisations, be seeking to show that they are moving forward, and doing so faster than their competitors.
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The Criticality of Marketing in an Uncertain Environment
To think that this is a threatening time is unquestionably true but short term outcomes have to be balanced against long term benefit when marketing investment decisions are made.
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Technical Marketing Tools to Educate Your Audience Quickly
With a current drive for digital marketing, this short article looks at some of the best marketing tools to consider when highlighting your technical solution or product to your target customer base.
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5 Tips for Virtual Event Planning
2020 has seen the number of organisations planning a virtual event double! Read our 5 tips to consider if you are planning your next virtual event or exhibition.
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Is Your Marketing Ready for 5G Technology
5G technology will deliver faster connection speeds and greater accessibility presenting new opportunities for your marketing strategies. Is your marketing ready for 5G?
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Industry 4.0 Marketing – Are You Promoting Your Investments?
If a business is going to dedicate precious resources and finance to investments during the industry 4.0 transition, then you should be communicating this to customers to maximise on the investment opportunities.
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Aviation Marketing: Messaging Your Business Should Consider
Businesses should incorporate their sustainability, safety and reliability messaging into their marketing communications and activities to help instil trust and maximise on opportunities.
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Understanding ROI in Marketing
A question asked many times is how do I know my marketing is working? Or how can I measure results from marketing? It is correct to ask those questions as marketing must deliver business value.
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How to Create B2B White Papers for Lead Generation
Enablement and educational tools are your sales team bread and butter. White papers are another example of a powerful tool in the sales and marketing toolkit.
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How to Take the Stress out of Exhibiting
Motion Marketing supported customer PACE Networks at three key industry events to help eliminate the stress of exhibiting.
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Why are so many industries talking about AI?
Artificial Intelligence (AI) is an investment every customer is considering right now and with global AI market expected to experience huge growth in the coming years, it’s fair to say they’re not alone!
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Enhancing a Tender Proposal through Marketing
The investment in time and resources into a tender can be significant. We look at the marketing aspects you should consider to maximise that investment in a competitive situation.
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3D Printing – Accelerate and Enhance Your Marketing
There are many advantages of 3D printing for businesses, such as product testing and assembly analysis. In this blog, we explore the advantages that 3D printing delivers to product marketing.
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Opening Doors to Sales with Case Studies and References
Connecting with target customers is a key element of sales and marketing. One effective way to do this is to highlight how your company’s offering has been and can be utilised – ideally in an area similar to that of the target customer.
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Marketing for Industry 4.0 Challenges
Industry 4.0 is much more than an industry buzzword; it represents a significant movement in the industry and with change comes challenges. Explore the strategic marketing activities businesses can adopt for a smooth and successful transition.
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Do Your Team have the Sales Tools they Deserve?
Ensuring your business has the correct sales tools can make the difference in getting access to, winning or losing a sales opportunity.
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Think Outside the Inbox
In this blog, we look at ideas on how to keep up the vital stream of communication with customers and prospects in the post-GDPR age.
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The Olympics Doesn’t Just Inspire Athletes, It Inspires Engineers
The Olympics doesn’t just inspire athletes, it inspires engineers – pushing the limits to maximise the performance athletes can maintain from aerodynamic body suits to their helmets, engineering plays a big role.
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