Motion’s Strategic Approach to Corporate Branding
Following our recent introduction to Matt, Motion’s Lead Creative, in this Q&A we delve deeper to find out more about Matt and the creative team’s approach to branding.
Read More
8 common B2B branding mistakes businesses make
Branding is a complex process that requires a very specific skillset. We’ve picked out the 8 most common B2B branding mistakes that we see and outlined the key issues and how to avoid them.
Read More
How Motion choose the right colour to represent your brand promise
Have you ever thought about how colour can influence how customers think about your brand and what you stand for? As a strategic branding agency, it’s something we consider all the time.
Read More
The ‘science’ behind building a competitive B2B brand
Building a competitive B2B brand doesn’t just require high-quality creative design. It needs to be supported with data-driven decisions from solid market and competitor analysis.
Read More
6 Key Creative Elements for 2021 in a Technical B2B World
2021 is shaping up to be an exciting year for brands, with many needing to evolve to meet the changing shifts in our online behaviours. Read the 6 key creative elements we believe technical businesses need to consider applying.
Read More
Your Technical B2B Visual Brand is Vital in a Digital Age
Your branding is how you are often first perceived by customers online and as digital usage continues to soar during the pandemic, it’s now more important than ever that your technical visual brand is doing justice for your business.
Read More
4 Ways to Get Started with B2B Video Marketing
5G and other new technology advancements are paving the way for B2B video marketing to make a significant impact with creative content that will be at the forefront of the customers’ mind.
Read More
Want to Improve Conversions? Ask these 3 Design Questions
Conversion rates provide a clear indication of a website’s performance. Do you want to improve your website conversions? Start by asking yourself these 3 design questions to get started.
Read More
The Colour Dominating the Technology Sector
Why has the technology industry adopted blue as their brand colour of choice? The following blog investigates why it’s so popular and why it can be good to break the mould for generating business
Read More
Is Your Brand Tone of Voice Deaf?
“Corporate tone of voice” may sound like the kind of marketing jargon spouted by a hipster wearing wooden-framed glasses and loafers with no socks, but it’s actually an essential part of your brand identity, and one that can help to make sales.
Read More
Your B2B Brand Strategy is more than just a Logo
It’s a common misconception that your brand simply comprises of a logo and colour scheme. In this blog, we look at the factors which can build or break a successful brand.
Read More
Does Your Brand Reflect the Evolution of Your Business?
Every 2 or 3 years it is a good idea to step back from your business and try to view all your customer-facing channels.
Read More
Related Services: