Looking to invest in B2B marketing automation? Read our blog to learn the 5 key questions any organisation should ask themselves before investing.
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Marketing plays a critical role in achieving successful international business growth. Discover how strategic marketing can help expand your business into new international territories and set you up for success.
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We discuss B2B market research and analysts for the IT sector, including what they offer, analysts available and how you can harness this research in your content marketing strategy.
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LinkedIn presents many opportunities for B2B companies. Are you maximising the opportunities from LinkedIn? Read our top 10 tips for LinkedIn success below.
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We have the pleasure of welcoming Ollie Butler to the team as a Digital Marketing Apprentice. Learn more about our newest member, including his role and responsibilities and why he took the apprenticeship route.
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Technology content marketing must work even harder to compete in a competitive marketplace. In this blog, we share three Motion IT projects where technology content marketing has delivered true business value.
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As we continue to get to know the team behind Motion, we discuss with Angela Greaves, Motion’s Content Writer, all things content marketing to find out the secret to great B2B content.
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Following our recent introduction to Matt, Motion’s Lead Creative, in this Q&A we delve deeper to find out more about Matt and the creative team’s approach to branding.
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From the team at Motion, we wish you and your family a Merry Christmas and a Happy New Year. Read our highlights from this year and our aims for 2022.
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How do you keep track of these ever-evolving technologies and their uses within the industry? Our A-Z guide of the top industry 4.0 technologies and benefits can help.
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Have you ever wondered about the team behind the projects? Find out more about Matt, our Lead Creative, and get an insight into his life at Motion.
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To ensure potential customers can find your website consider a combination of SEO and PPC. Read more about the opportunities of these channels working together.
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Branding is a complex process that requires a very specific skillset. We’ve picked out the 8 most common B2B branding mistakes that we see and outlined the key issues and how to avoid them.
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Have you ever thought about how colour can influence how customers think about your brand and what you stand for? As a strategic branding agency, it’s something we consider all the time.
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With a busy period that keeps on getting busier, it was time to expand the Motion team, and we’re pleased to have welcomed three new faces over the last few months.
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This blog will help you take a step back and reconsider your B2B product marketing and how you could make your product offerings more appealing to your customers through bundling.
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Technology is a highly competitive industry, and the need for successful marketing to help a business stand out from the crowd is ever more important for accelerating sales growth.
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Discover some of the 5G technologies which will be used at the Tokyo Olympics, and how Covid-19 has impacted on the event’s ability to create demand for 5G in the marketplace.
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Ever wondered how the LinkedIn algorithm works and how to use that knowledge to enhance your posts? Learn how to tailor your LinkedIn activity to work with the algorithm rather than against it.
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When considering the best approach to cyber security marketing one of the questions that almost always needs to be evaluated is “if” and “how much” you should play on the element of threat.
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Discover what a B2B growth marketing strategy might look like in practice, and the benefits this approach could bring to your company.
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With new buzzwords appearing all the time, it can seem impossible to keep track of them all. In this blog we’ll outline the differences, and similarities, between B2B growth hacking and growth marketing.
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We’ve scoured the web to pull together the top digital marketing facts every B2B marketer in the technology, manufacturing and engineering sectors needs to know in 2021.
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Your website is a powerful tool, but in today’s digital age, B2B LinkedIn marketing is just as important for discovering new business, connecting with customers and generating new leads.
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Learn what traits you need to look for when choosing a manufacturing marketing agency to ensure that they will really work for your specific business.
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How do you know what SEO issues are lurking within your site? Learn how a technical SEO agency can uncover and fix the hidden errors that could be having a negative impact on your site’s rankings.
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How does partnering with Motion as your B2B technology marketing agency benefit your business? Read more about how Motion’s history and experience is helping our technology customers’ drive maximum sales through marketing.
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SEO is vital for any B2B organisation. You don’t want to risk falling behind your competitors, so you need your website to perform well in searches and generate leads. So what are the key considerations for B2B SEO?
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Building a competitive B2B brand doesn’t just require high-quality creative design. It needs to be supported with data-driven decisions from solid market and competitor analysis.
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Rail Engineering businesses will, like all organisations, be seeking to show that they are moving forward, and doing so faster than their competitors.
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To think that this is a threatening time is unquestionably true but short term outcomes have to be balanced against long term benefit when marketing investment decisions are made.
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With a current drive for digital marketing, this short article looks at some of the best marketing tools to consider when highlighting your technical solution or product to your target customer base.
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Welcome Andy Kendall, our newest Account Director. Andy’s background in chemical engineering and international marketing roles makes him well positioned to work our technical customers.
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2021 is shaping up to be an exciting year for brands, with many needing to evolve to meet the changing shifts in our online behaviours. Read the 6 key creative elements we believe technical businesses need to consider applying.
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Tech-based companies are having to change their strategies as traditional sales methods have either disappeared or changed significantly. To help, we have created a list of tech digital marketing priorities for 2021.
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Your branding is how you are often first perceived by customers online and as digital usage continues to soar during the pandemic, it’s now more important than ever that your technical visual brand is doing justice for your business.
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With the immediate future disappearing for B2B event marketing, businesses should consider how to reinvest their planned 2021 event budgets into a channel that can deliver for them now.
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In what has been a challenging year for many, we wanted to spread some positivity this Christmas, reminding everyone of the good moments in 2020.
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There has been a continual shift of overall focus to digital marketing and businesses have no choice but to adapt. Read our 8 key digital marketing priorities manufacturing businesses should be focusing on.
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Conquering the world of SEO can be difficult at the best times. But add in the extra obstacle of a competitive marketplace and the desire of achieving regular inbound leads from SEO can seem out of reach. Read our tips on how to combat this.
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2020 has seen the number of organisations planning a virtual event double! Read our 5 tips to consider if you are planning your next virtual event or exhibition.
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5G and other new technology advancements are paving the way for B2B video marketing to make a significant impact with creative content that will be at the forefront of the customers’ mind.
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5G technology will deliver faster connection speeds and greater accessibility presenting new opportunities for your marketing strategies. Is your marketing ready for 5G?
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SEO should never be approached as stand-alone. It must be implemented as part of a wider marketing approach, where other key channels can positively impact and drive good SEO performance.
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If a business is going to dedicate precious resources and finance to investments during the industry 4.0 transition, then you should be communicating this to customers to maximise on the investment opportunities.
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Businesses should incorporate their sustainability, safety and reliability messaging into their marketing communications and activities to help instil trust and maximise on opportunities.
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Motion will be exhibiting at our first show of 2020: Southern Manufacturing & Electronics. Read more about the show, our stand and our presentation slot here.
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A question asked many times is how do I know my marketing is working? Or how can I measure results from marketing? It is correct to ask those questions as marketing must deliver business value.
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Merry Christmas and Happy New Year from the team at Motion! Join us as we take a brief look over the exciting year Motion has had. From welcoming new clients and employees to supporting our new charity, TASF.
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Choosing a reliable web host needs to be considered carefully when you realise the impact it could have on your online presence and sales. We discuss the importance of a good web host and the effect this has on your marketing efforts.
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