Business and technical audiences are looking for insight and credible sources of information which will help inform their decision making. Learn how to structure, create content and design technical white papers.
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Explore how marketing for manufacturing businesses helps navigate the common challenges they are likely to face in 2023 and beyond.
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AI-generated content might seem like an easy alternative to producing your monthly blogs, podcasts and even videos, but it’s a low value content option that Google is working to eliminate.
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As AI search becomes more prevalent in marketing, customer personas could now be the most important marketing asset for reaching your target audience, generating leads and increasing sales performance
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Learn how to create a successful B2B inbound marketing strategy to raise brand awareness, customer loyalty and gain more sales leads.
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Read tips from our digital marketing and manufacturing industry experts to discover the 7 factors you must consider for a successful SEO strategy that delivers you regular, high-quality leads
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Explore the concept of sustainable manufacturing, its benefits and some of the ways companies are implementing it in our latest blog.
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Read our key tips on how to engage skim readers and create short-form content as part of your content marketing strategy.
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This article will dive into agile and lean manufacturing practices and the marketing benefits that come from promoting these approaches.
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An intelligent focus when assessing where to spend resources can help outperform the competition during disruptive times. Read our tips on B2B marketing allocation and where to target resources to maximise ROI.
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Our Q&A with Claire Randall, Motion’s Senior Marketing Consultant discusses handling the shift from client-side to agency marketing and the one activity that should be in every B2B marketing plan.
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In this article, we’ll look at the benefits of B2B blogging and why having a solid B2B blog strategy can help attract, engage and even convert leads.
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We discuss with Rob Cullum, Motion’s Co-Founder and Lead Consultant, the most common marketing challenges, the trick to handling multiple clients and how customers can get the most out of working with an agency.
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What does it mean to be a full-service marketing agency and what types of marketing activities can they help with? Find out how a full-service agency can work with companies to achieve their business goals.
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From our technical understanding to our honest and open approach, discover the 10 reasons why customers choose to partner with Motion Marketing.
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Looking to invest in B2B marketing automation? Read our blog to learn the 5 key questions any organisation should ask themselves before investing.
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Marketing plays a critical role in achieving successful international business growth. Discover how strategic marketing can help expand your business into new international territories and set you up for success.
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We discuss B2B market research and analysts for the IT sector, including what they offer, analysts available and how you can harness this research in your content marketing strategy.
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LinkedIn presents many opportunities for B2B companies. Are you maximising the opportunities from LinkedIn? Read our top 10 tips for LinkedIn success below.
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We have the pleasure of welcoming Ollie Butler to the team as a Digital Marketing Apprentice. Learn more about our newest member, including his role and responsibilities and why he took the apprenticeship route.
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Technology content marketing must work even harder to compete in a competitive marketplace. In this blog, we share three Motion IT projects where technology content marketing has delivered true business value.
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As we continue to get to know the team behind Motion, we discuss with Angela Greaves, Motion’s Content Writer, all things content marketing to find out the secret to great B2B content.
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Following our recent introduction to Matt, Motion’s Lead Creative, in this Q&A we delve deeper to find out more about Matt and the creative team’s approach to branding.
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From the team at Motion, we wish you and your family a Merry Christmas and a Happy New Year. Read our highlights from this year and our aims for 2022.
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How do you keep track of these ever-evolving technologies and their uses within the industry? Our A-Z guide of the top industry 4.0 technologies and benefits can help.
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Have you ever wondered about the team behind the projects? Find out more about Matt, our Lead Creative, and get an insight into his life at Motion.
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To ensure potential customers can find your website consider a combination of SEO and PPC. Read more about the opportunities of these channels working together.
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Branding is a complex process that requires a very specific skillset. We’ve picked out the 8 most common B2B branding mistakes that we see and outlined the key issues and how to avoid them.
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Have you ever thought about how colour can influence how customers think about your brand and what you stand for? As a strategic branding agency, it’s something we consider all the time.
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With a busy period that keeps on getting busier, it was time to expand the Motion team, and we’re pleased to have welcomed three new faces over the last few months.
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This blog will help you take a step back and reconsider your B2B product marketing and how you could make your product offerings more appealing to your customers through bundling.
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Technology is a highly competitive industry, and the need for successful marketing to help a business stand out from the crowd is ever more important for accelerating sales growth.
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Discover some of the 5G technologies which will be used at the Tokyo Olympics, and how Covid-19 has impacted on the event’s ability to create demand for 5G in the marketplace.
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Ever wondered how the LinkedIn algorithm works and how to use that knowledge to enhance your posts? Learn how to tailor your LinkedIn activity to work with the algorithm rather than against it.
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When considering the best approach to cyber security marketing one of the questions that almost always needs to be evaluated is “if” and “how much” you should play on the element of threat.
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Discover what a B2B growth marketing strategy might look like in practice, and the benefits this approach could bring to your company.
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With new buzzwords appearing all the time, it can seem impossible to keep track of them all. In this blog we’ll outline the differences, and similarities, between B2B growth hacking and growth marketing.
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We’ve scoured the web to pull together the top digital marketing facts every B2B marketer in the technology, manufacturing and engineering sectors needs to know in 2021.
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Your website is a powerful tool, but in today’s digital age, B2B LinkedIn marketing is just as important for discovering new business, connecting with customers and generating new leads.
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Learn what traits you need to look for when choosing a manufacturing marketing agency to ensure that they will really work for your specific business.
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How do you know what SEO issues are lurking within your site? Learn how a technical SEO agency can uncover and fix the hidden errors that could be having a negative impact on your site’s rankings.
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How does partnering with Motion as your B2B technology marketing agency benefit your business? Read more about how Motion’s history and experience is helping our technology customers’ drive maximum sales through marketing.
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SEO is vital for any B2B organisation. You don’t want to risk falling behind your competitors, so you need your website to perform well in searches and generate leads. So what are the key considerations for B2B SEO?
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Building a competitive B2B brand doesn’t just require high-quality creative design. It needs to be supported with data-driven decisions from solid market and competitor analysis.
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Rail Engineering businesses will, like all organisations, be seeking to show that they are moving forward, and doing so faster than their competitors.
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To think that this is a threatening time is unquestionably true but short term outcomes have to be balanced against long term benefit when marketing investment decisions are made.
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With a current drive for digital marketing, this short article looks at some of the best marketing tools to consider when highlighting your technical solution or product to your target customer base.
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Welcome Andy Kendall, our newest Account Director. Andy’s background in chemical engineering and international marketing roles makes him well positioned to work our technical customers.
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2021 is shaping up to be an exciting year for brands, with many needing to evolve to meet the changing shifts in our online behaviours. Read the 6 key creative elements we believe technical businesses need to consider applying.
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Tech-based companies are having to change their strategies as traditional sales methods have either disappeared or changed significantly. To help, we have created a list of tech digital marketing priorities for 2021.
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