Discover some of the 5G technologies which will be used at the Tokyo Olympics, and how Covid-19 has impacted on the event’s ability to create demand for 5G in the marketplace.
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Ever wondered how the LinkedIn algorithm works? And how you can use that knowledge to enhance your posts? Read an overview of LinkedIn’s algorithm and how you can tailor your LinkedIn activity to work with it rather than against it.
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When considering the best approach to cyber security marketing one of the questions that almost always needs to be evaluated is “if” and “how much” you should play on the element of threat.
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Discover what a B2B growth marketing strategy might look like in practice, and the benefits this approach could bring to your company.
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With new buzzwords appearing all the time, it can seem impossible to keep track of them all. In this blog we’ll outline the differences, and similarities, between B2B growth hacking and growth marketing.
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We’ve scoured the web to pull together the top digital marketing facts every B2B marketer in the technology, manufacturing and engineering sectors needs to know in 2021.
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Your website is a powerful tool, but in today’s digital age, B2B LinkedIn marketing is just as important for discovering new business, connecting with customers and generating new leads.
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Learn what traits you need to look for when choosing a manufacturing marketing agency to ensure that they will really work for your specific business.
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How do you know what SEO issues are lurking within your site? Learn how a technical SEO agency can uncover and fix the hidden errors that could be having a negative impact on your site’s rankings.
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How does partnering with Motion as your B2B technology marketing agency benefit your business? Read more about how Motion’s history and experience is helping our technology customers’ drive maximum sales through marketing.
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SEO is vital for any B2B organisation. You don’t want to risk falling behind your competitors, so you need your website to perform well in searches and generate leads. So what are the key considerations for B2B SEO?
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Building a competitive B2B brand doesn’t just require high-quality creative design. It needs to be supported with data-driven decisions from solid market and competitor analysis.
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With a current drive for digital marketing, this short article looks at some of the best marketing tools to consider when highlighting your technical solution or product to your target customer base.
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Welcome Andy Kendall, our newest Account Director. Andy’s background in chemical engineering and international marketing roles makes him well positioned to work our technical customers.
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2021 is shaping up to be an exciting year for brands, with many needing to evolve to meet the changing shifts in our online behaviours. Read the 6 key creative elements we believe technical businesses need to consider applying.
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To think that this is a threatening time is unquestionably true but short term outcomes have to be balanced against long term benefit when marketing investment decisions are made.
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Tech-based companies are having to change their strategies as traditional sales methods have either disappeared or changed significantly. To help, we have created a list of tech digital marketing priorities for 2021.
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Your branding is how you are often first perceived by customers online and as digital usage continues to soar during the pandemic, it’s now more important than ever that your technical visual brand is doing justice for your business.
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With the immediate future disappearing for B2B event marketing, businesses should consider how to reinvest their planned 2021 event budgets into a channel that can deliver for them now.
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In what has been a challenging year for many, we wanted to spread some positivity this Christmas, reminding everyone of the good moments in 2020.
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There has been a continual shift of overall focus to digital marketing and businesses have no choice but to adapt. Read our 8 key digital marketing priorities manufacturing businesses should be focusing on.
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Conquering the world of SEO can be difficult at the best times. But add in the extra obstacle of a competitive marketplace and the desire of achieving regular inbound leads from SEO can seem out of reach. Read our tips on how to combat this.
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2020 has seen the number of organisations planning a virtual event double! Read our 5 tips to consider if you are planning your next virtual event or exhibition.
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5G and other new technology advancements are paving the way for B2B video marketing to make a significant impact with creative content that will be at the forefront of the customers’ mind.
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5G technology will deliver faster connection speeds and greater accessibility presenting new opportunities for your marketing strategies. Is your marketing ready for 5G?
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SEO should never be approached as stand-alone. It must be implemented as part of a wider marketing approach, where other key channels can positively impact and drive good SEO performance.
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If a business is going to dedicate precious resources and finance to investments during the industry 4.0 transition, then you should be communicating this to customers to maximise on the investment opportunities.
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Businesses should incorporate their sustainability, safety and reliability messaging into their marketing communications and activities to help instil trust and maximise on opportunities.
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Motion will be exhibiting at our first show of 2020: Southern Manufacturing & Electronics. Read more about the show, our stand and our presentation slot here.
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LinkedIn presents many opportunities for B2B companies. Are you maximising the opportunities from LinkedIn? Read our top 10 tips for LinkedIn success below.
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A question asked many times is how do I know my marketing is working? Or how can I measure results from marketing? It is correct to ask those questions as marketing must deliver business value.
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Merry Christmas and Happy New Year from the team at Motion! Join us as we take a brief look over the exciting year Motion has had. From welcoming new clients and employees to supporting our new charity, TASF.
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Choosing a reliable web host needs to be considered carefully when you realise the impact it could have on your online presence and sales. We discuss the importance of a good web host and the effect this has on your marketing efforts.
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Rail Engineering businesses will, like all organisations, be seeking to show that they are moving forward, and doing so faster than their competitors.
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We are pleased to announce the launch of our brand-new website! Explore the new site and let us know what you think of the design and usability features in the comments below.
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Welcome to Daniel Kanigowski, Motion’s newest apprentice. Learn how Daniel will be assisting the team, the appeal of apprenticeships and his main responsibilities and role.
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Conversion rates provide a clear indication of a website’s performance. Do you want to improve your website conversions? Start by asking yourself these 3 design questions to get started.
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Enablement and educational tools are your sales team bread and butter. White papers are another example of a powerful tool in the sales and marketing toolkit.
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Motion Marketing supported customer PACE Networks at three key industry events to help eliminate the stress of exhibiting.
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Artificial Intelligence (AI) is an investment every customer is considering right now and with global AI market expected to experience huge growth in the coming years, it’s fair to say they’re not alone!
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Cyber criminals aren’t biased when it comes to choosing their next victim. So, when it comes to deciding how important your website security is, the big question is ‘how much will unplanned downtime cost my business?’
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What physical and mental strength is required to embark on a solo and unsupported row across the North Pacific? We explore Charlie’s incredible 5,083-mile Guinness World Record journey.
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The investment in time and resources into a tender can be significant. We look at the marketing aspects you should consider to maximise that investment in a competitive situation.
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Almost every website has an analytics tool monitoring their website; but are businesses using that data effectively to tailor online marketing plans? We look at the real-life B2B scenarios where analytics could play a key role.
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In April 2019, Charlie Martell will embark on a challenge to become the first person to row solo and unsupported across the North Pacific Ocean. We explore how the engineering of his purpose-built boat will play a vital role.
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There are many advantages of 3D printing for businesses, such as product testing and assembly analysis. In this blog, we explore the advantages that 3D printing delivers to product marketing.
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Why has the technology industry adopted blue as their brand colour of choice? The following blog investigates why it’s so popular and why it can be good to break the mould for generating business
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Connecting with target customers is a key element of sales and marketing. One effective way to do this is to highlight how your company’s offering has been and can be utilised – ideally in an area similar to that of the target customer.
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Industry 4.0 is much more than an industry buzzword; it represents a significant movement in the industry and with change comes challenges. Explore the strategic marketing activities businesses can adopt for a smooth and successful transition.
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“Corporate tone of voice” may sound like the kind of marketing jargon spouted by a hipster wearing wooden-framed glasses and loafers with no socks, but it’s actually an essential part of your brand identity, and one that can help to make sales.
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