Your Marketing Branding Checklist

We have created this handy marketing branding checklist to help you identify the collateral and channels missing from your brand. Tick the items you are missing below and let Motion Marketing’s branding experts help!

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Ensure consistency with our branding checklist

Branding can make or break a company, especially in the technology, manufacturing and engineering industries which are typically very competitive. In fact, research by McKinsey found that B2B companies with strong brands outperform weaker ones by 20%. Discover the “science” behind building a competitive B2B brand >

The key to an effective brand is consistency. The Marketing Rule of 7 states that average person will need to see your marketing messaging seven times before it sinks in. Having a clear, consistent identity can therefore go a long way towards achieving this brand recognition.

Read more about brand strategy and development >

It’s likely that many customers’ first interactions with your brand will be online, via a visit to your website, social media or an email sent to them. Having a professional, coherent brand across these digital channels will ensure you make a good first impression and help keep you front of mind. You can then work to ensure consistency across all your other channels and collateral, to create a really solid brand.

Use our branding checklist to identify any areas where your brand is currently inconsistent or needs improvement. If you need any support with your banding, our expert team will be happy to help.

Do you think we’ve missed anything from the branding checklist? Get in touch and let us know!

Tick the boxes where you have a need for addition or improvement.

    Digital Communications
    WebsitesEmail signaturesEmail invitationsEmail newslettersMicrositesConfiguratorsBlogsSales/Training videosAnimationsBannersAppsDocument DownloadsEbooks

    Image Library
    PhotographyIllustrationIconographyInfographicsSolutions diagramsVideo

    Business Documentation
    Business cardsLetterheadsCompliments slipsQuotes/Tender documentationInvoices/Proforma InvoicesBusiness/annual reportsTechnical documentationTraining documentationInstallation documentationT&Cs/Non-Disclosure Agreements

    Internal Marketing
    Brand guidelinesBusiness plan/missionSales cheat sheetsStaff training presentationsNew starter packsReward certificatesJob descriptionsIntranet/Internal systems

    Exhibitions & Events
    Exhibitions standsName badgesLead sheetsLanyardsPull up bannersPop-up stands

    Social Networks

    External Marketing
    Product/service brochuresProduct datasheetsPricing sheetsPresentationsNewslettersPress kits/Boiler platesDesktop wallpapersSurveysAdvertising templatesTelemarketing scriptsDirect mail templatesPartner collateral/certificatesPosters/Postcards/Flyers

    Product/Service & Packaging
    Product/Service brandingProduct Packaging/LabelsPlatform/Webservice BrandingShipping boxes/labelsShipping documentationPromotional documentationQuality control stamp

    Office Environment
    Welcome signage externalWelcome signage internalHealth & Safety signageInstructional signageOffice/Boardroom artworkVehicle signage

    PensMugsCalendarsCapsStickersToolsUmbrellasClient gifts

    Polo Shirt/ShirtFleece/TopJacket/OverallsHigh visTrousersSafety helmet

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    ...Don't forget
    during your
    rebrand to:

    Branding Checklist

    • Setup a project group and regular meetings
    • Create a time schedule with deadlines and responsible persons
    • Communicate the changes internally
    • Send a communication to suppliers & customers
    • Run an external Campaign
    • Organise an internal event/kick-Off
    • Register new domains
    • Change email addresses (don’t forget the general emails like info, sales or support)

    Do you need help with project management or coordination of your rebrand?


    Get in Touch

    Read our latest B2B branding blogs

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    Every 2 or 3 years it is a good idea to step back from your business and try to view all your customer-facing channels.

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    Your Brand is more than just a Logo

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    Technical Visual Brand

    Your Technical B2B Visual Brand is Vital in a Digital Age

    Your branding is how you are often first perceived by customers online and as digital usage continues to soar during the pandemic, it’s now more important than ever that your technical visual brand is doing justice for your business.

    Read More
    Brand Tone

    Is Your Brand Tone Deaf?

    “Corporate tone of voice” may sound like the kind of marketing jargon spouted by a hipster wearing wooden-framed glasses and loafers with no socks, but it’s actually an essential part of your brand identity, and one that can help to make sales.

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    Get in Touch

    At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.

    Contact Motion +44 (0)1285 323 626
    B2B Marketing Agency