Branding can make or break a company, especially in the technology, manufacturing and engineering industries which are typically very competitive. In fact, research by McKinsey found that B2B companies with strong brands outperform weaker ones by 20%. Discover the “science” behind building a competitive B2B brand >
The key to an effective brand is consistency. The Marketing Rule of 7 states that average person will need to see your marketing messaging seven times before it sinks in. Having a clear, consistent identity can therefore go a long way towards achieving this brand recognition.
It’s likely that many customers’ first interactions with your brand will be online, via a visit to your website, social media or an email sent to them. Having a professional, coherent brand across these digital channels will ensure you make a good first impression and help keep you front of mind. You can then work to ensure consistency across all your other channels and collateral, to create a really solid brand.
Use our branding checklist to identify any areas where your brand is currently inconsistent or needs improvement. If you need any support with your banding, our expert team will be happy to help.
Do you think we’ve missed anything from the branding checklist? Get in touch and let us know!
Tick the boxes where you have a need for addition or improvement.
Every 2 or 3 years it is a good idea to step back from your business and try to view all your customer-facing channels.
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It’s a common misconception that your brand simply comprises of a logo and colour scheme. In this blog, we look at the factors which can build or break a successful brand.
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Your branding is how you are often first perceived by customers online and as digital usage continues to soar during the pandemic, it’s now more important than ever that your technical visual brand is doing justice for your business.
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“Corporate tone of voice” may sound like the kind of marketing jargon spouted by a hipster wearing wooden-framed glasses and loafers with no socks, but it’s actually an essential part of your brand identity, and one that can help to make sales.
Read More >At Motion Marketing we specialise in the Technology, Manufacturing and Engineering sectors. We speak your language and can work with you as a strategic partner or focus on specific areas.
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