Your Marketing Branding Checklist

We have created this handy marketing branding checklist to help you identify the collateral and channels missing from your brand. Tick the items you are missing below and let Motion Marketing’s branding experts help!

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Ensure consistency with our branding checklist

Branding can make or break a company, especially in the technology, manufacturing and engineering industries which are typically very competitive. In fact, research by McKinsey found that B2B companies with strong brands outperform weaker ones by 20%. Discover the “science” behind building a competitive B2B brand >

The key to an effective brand is consistency. The Marketing Rule of 7 states that average person will need to see your marketing messaging seven times before it sinks in. Having a clear, consistent identity can therefore go a long way towards achieving this brand recognition.

Read more about brand strategy and development >

It’s likely that many customers’ first interactions with your brand will be online, via a visit to your website, social media or an email sent to them. Having a professional, coherent brand across these digital channels will ensure you make a good first impression and help keep you front of mind. You can then work to ensure consistency across all your other channels and collateral, to create a really solid brand.

Use our branding checklist to identify any areas where your brand is currently inconsistent or needs improvement. If you need any support with your banding, our expert team will be happy to help.

Do you think we’ve missed anything from the branding checklist? Get in touch and let us know!

Tick the boxes where you have a need for addition or improvement.

    Digital Communications WebsitesEmail signaturesEmail invitationsEmail newslettersMicrositesConfiguratorsBlogsSales/Training videosAnimationsBannersAppsDocument DownloadsEbooks Image Library PhotographyIllustrationIconographyInfographicsSolutions diagramsVideo Business Documentation Business cardsLetterheadsCompliments slipsQuotes/Tender documentationInvoices/Proforma InvoicesBusiness/annual reportsTechnical documentationTraining documentationInstallation documentationT&Cs/Non-Disclosure Agreements Internal Marketing Brand guidelinesBusiness plan/missionSales cheat sheetsStaff training presentationsNew starter packsReward certificatesJob descriptionsIntranet/Internal systems Exhibitions & Events Exhibitions standsName badgesLead sheetsLanyardsPull up bannersPop-up stands
    Social Networks LinkedInTwitterYouTubeFacebookInstagramPinterestTikTok External Marketing Product/service brochuresProduct datasheetsPricing sheetsPresentationsNewslettersPress kits/Boiler platesDesktop wallpapersSurveysAdvertising templatesTelemarketing scriptsDirect mail templatesPartner collateral/certificatesPosters/Postcards/Flyers Product/Service & Packaging Product/Service brandingProduct Packaging/LabelsPlatform/Webservice BrandingShipping boxes/labelsShipping documentationPromotional documentationQuality control stamp Office Environment Welcome signage externalWelcome signage internalHealth & Safety signageInstructional signageOffice/Boardroom artworkVehicle signage Merchandise PensMugsCalendarsCapsStickersToolsUmbrellasClient gifts Uniforms Polo Shirt/ShirtFleece/TopJacket/OverallsHigh visTrousersSafety helmet

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    ...Don't forget during your rebrand to:

    • Setup a project group and regular meetings
    • Create a time schedule with deadlines and responsible persons
    • Communicate the changes internally
    • Send a communication to suppliers & customers
    • Run an external Campaign
    • Organise an internal event/kick-Off
    • Register new domains
    • Change email addresses (don’t forget the general emails like info, sales or support)

    Do you need help with project management or coordination of your rebrand?

    Get in Touch

    Start your Motion journey.
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    At Motion Marketing we specialise in the Technology, Manufacturing, Engineering and IT sectors. We speak your technical language and can work with you as a strategic partner or focus on specific projects.

    B2B marketing agency